Joe T. Garcia's
PH: (817) 626-4356
2201 N. Commerce St.
Fort Worth, TX
Joe T. Garcia's Mexican Restaurant was established on July 4, 1935 by Mr. and Mrs. Joe T. Garcia. With a seating capacity of only sixteen, Joe, his wife, and their five children ran their tiny business with love and determination. Their business grew because of Joe and his personality, and the mouth watering recipes of Jessie (affectionately known as Mamasuez). Customers would wait for hours just to try Mamasuez's famous enchiladas and her handmade tortillas. Joe was friends with all of his customers, and their affections for the family was shown through their patronage. Joe did not believe in advertising, he believed that the best advertising was by word of mouth. The restaurant reputation began to grow and so did the lines of hungry customers. At the untimely death of Joe in 1953, his wife and youngest daughter Hope took over the reins.
By the 1970's Joe T. Garcia's was one of the most popular restaurants in the Dallas-Fort Worth area. With their loyal customers, the restaurant began to grow not only in popularity but in size. First a small patio with a pool and cabana was added, then every year until present a new patio, party room, or dining area was developed. The seating capacity grew from the original sixteen to well over 1000 today. Even though the restaurant grew, the same style of cooking and original recipes were used, and the same determination and love for the business that was instilled by parents and grandparents was evident in the younger generation.
As Hope's children began to grow up new ideas and jobs were created for family members. A small bakery and cafe was added one block from Joe T.'s. The cafe was named after Hope, Esperanza's Bakery and Cafe. This small neighborhood cafe was totally different from the original restaurant, with a varied menu serving breakfast and lunch and catering to a predominately Hispanic clientele. Along with its big brother, the little cafe grew in size and popularity. Because of this venture two new divisions were created, Esperanza's Wholesale Mexican Bread Division and Joe T. Garcia's Bottled Hot Sauce Division. However, even with all of the new divisions and new cafes, the family's first love is Joe T. Garcia's Mexican Restaurant.
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by JMartin 
last modified: 2004-06-07 11:35:20 |
