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SBC had an offering of 1536-6016/384-608 speeds for approx $44.95 + USF fee in the spring of 2004. This was a one time special test deal, and was grandfathered with no contract to renew, but if you made any changes to your DSL plan, you'd lose the rate, and the higher speed service.
See: »To keep 6016/608 from 2004 for $44.95, do nothing!
SBC re-introduced the 6016/608 dynamic profile late in 2005 for $49.95/mo, which was the same as the grandfathered plan, except it was a 1 year contract and five bucks more.
In May of 2006, AT&T began offering their Elite Package, which increased the maximum upload sync rate to 768 for a promotional $27.99 rate for the first year, with a monthly rate after that of $39.99 per month. While there were initial problems with speeds being provisioned incorrectly on the new package, that was the first time since 2004 where it would make financial sense for someone who wanted these speeds to change from the 2004 6Mb dynamic deal.
In 2007, AT&T removed the promotional first year rate, and dropped the price to $34.99 per month.