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telcos are offering ADSL at great price. They want to own this market. Of course, offering it, and being able to deliver it effectively, are two different things.
Recently, USWest has started offering Megabit Select DSL. This is designed so when you want to use it, it trys to connect if there is a free line, and your contract is designed to allow only a certain amount of connection time in any one period.
Other telcos offer very low CIRs (committed information rate) for their fast ADSL, as they are selling quantity and may not be matching that with back-end bandwidth either themselves or their partner ISPs.
Telcos also do not have a great track record in ISP services, and may even duck out of that completely, so be careful when comparing two products priced differently, that you are comparing like with like.
Also read About DSL for lots more information