* When describing your item and its condition, state whether it's new, used, or reconditioned.

* Anticipate questions buyers might have and address them in the description of your item or service.

* When possible, include a photograph of the item. There's much truth to the saying that "a picture is worth a thousand words."

* Specify the minimum bid you're willing to accept.

* Specify who will pay for shipping, and whether you'll ship internationally.

* State your return policy, including who's responsible for paying shipping costs or restocking fees if the item is returned.

* Let prospective bidders know whether you provide follow-up service; if you don't, tell them where they can get it.

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