In the DSL world, a reseller is a virtual ISP, it takes your order, and passes it to a real ISP. You may not be told which ISP is actually providing your line.
Resellers are not recommended because
• You are another step away from the people who support your line
• A reseller will normally find the cheapest ISP, which is probably not the ISP you would have picked
• A reseller cannot adequately support you, and yet you are not allowed to contact the real ISP either.
• A reseller may not be in business for the long term, and may be hard to contact if there are problems
• The ISP that controls your line may go broke, and disconnect you, even though you are paying on time.

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