Comcast ITV
Interactive TV (ITV) is an umbrella term used across many industries and countries. It is not specific to any technology and can include EBIF, tru2way, and a multitude of other technologies deployed around the world. Think of ITV as encompassing any user experience that might be enabled on television beyond the traditional guide/DVR/VOD interface. One of the many features of Comcast's ITV is Caller ID on Screen. Currently Comcast ITV features only work on Motorola based equipment. SA/Cisco set tops are slated to receive ITV features later this year. New ITV features are in development and testing, and will be rolled out on a market by market basis.
For more information see: »
customer.comcast.com/help-and-su···tive-tv/
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edited by SpHeRe31459
last modified: 2013-03-27 11:33:16
ETV stands for Enhanced Television. EBIF is a technical term (Enhanced Binary Interchange Format) associated exclusively with the CableLabs open standard specification. The EBIF spec allows apps to be written once, and run everywhere when the standard is followed. EBIF is a ‘lightweight’ technology that can run on even "low-end" set-top-boxes like the widely-deployed Motorola DCT 2000.
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ETV applications are typically bound to programming on cable networks allowing for interactive overlays that correspond to the video content. The capabilities of these applications include:
* Graphic Overlays - Present on-screen widgets allowing subscribers to interact using their set-top remote control
* Synchronized Delivery - Insert applications into programming (either pre-produced or live) to synchronize interactive overlays with the broadcast content
* 2-way communication - Send form posts from the set-top box through the cable head-end to a response server via HTTP. This allows for applications such as voting/polling and advertising requests for information (RFI)
* Telescoping to VOD - Interface with the video on demand layer to jump from linear programming to VOD assets
* Dynamic Data - Use existing data feeds to update interactive applications with news, programming info, product info, polls, etc.
* DVR Support - Set recordings for episodes or series on DVR boxes.
* Personalization & Targeting - Store user data to create customized experiences
More details here: »
customer.comcast.com/help-and-su···eatures/
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last modified: 2013-03-27 11:33:37
Tru2way is cable’s next-generation hardware/software platform that enables advanced interactive TV applications. Tru2way complements EBIF in that it is a more advanced technology that runs on tru2way certified devices, whereas EBIF uses a thin-client approach that is compatible with the lowest-common-denominator of set-top boxes in the field today. For Comcast, EBIF applications will also run on tru2way devices.
For more information see:
*
CableLabs OpenCable FAQ *
OCAP/EBIF Developer Network
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