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Comments on news posted 2009-07-17 12:22:43: We've discussed that while Time Warner Cable and Comcast's new Internet TV initiative might give consumers a reason to stick with cable by giving them "free access" to cable TV content online, but the plan has plenty of critics who think cable TV com.. ..

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Anon645

@rogers.com


from:
TKJunkMail See Profile

Any other solution?

I'm wondering how they will make tv shows profitable in the near future, with everyone wanting them for free online without commercial breaks. Not sure if there is a viable Business model aside from more product placement, more expensive Internet connection or cable bill. Bottom banner ads maybe while the
shows is playing?

delusion ftl

join:2009-07-09
Balance

Need to balance:
Consumers will accept easy, and legit with not too annoying of ads.

If you make it harder, or too many or too annoying ads, you make the non-legit competition look much more attractive.

Find the balance.


Eat Me

join:2002-09-25
Sussex, NJ

1 edit
Come on, what did you expect?

TV production and delivery costs money, and TV shows (apart from PBS and the like) are not a non-profit public service.

Did you really think that they'd deliver "TV everywhere" with no ads?

patcat88

join:2002-04-05
Jamaica, NY
torrent

Only more reason to torrent.


TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
reply to delusion ftl
Re: Balance

Strategy:
Check Hulu 1st
Check network's web site next
Check Comcast last

Whichever, over time, delivers the least ads, gets the business.


hopeflicker
Capitalism breeds greed
Premium
join:2003-04-03
Long Beach, CA

reply to Anon645
Re: Any other solution?

said by Anon645 :

I'm wondering how they will make tv shows profitable in the near future, with everyone wanting them for free online without commercial breaks.
Note EVERYONE watches TV on their system.
I cant stand watching TV on my PC. Must have couch
--
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baineschile
2600
Premium
join:2008-05-10
Sterling Heights, MI
Solution: put a couch in front of your computer.


Karl Bode
News Guy
join:2000-03-02

Host:
Road Runner
PC gaming GAMES
PC gaming Tech
reply to Eat Me
Re: Come on, what did you expect?

Did you really think that they'd deliver "TV everywhere" with no ads?
Did someone say that? I think the problem is they're delivering more ads than online video users are used to, and they're making them unskippable. If the goal is to keep customers from flocking to other online video services, making your own service less appealing certainly isn't a bright way to go about it....


hopeflicker
Capitalism breeds greed
Premium
join:2003-04-03
Long Beach, CA

reply to baineschile
Re: Any other solution?

said by baineschile See Profile :

Solution: put a couch in front of your computer.
too much work

Id rather just burn it to CD and watch it on my big screen


Eat Me

join:2002-09-25
Sussex, NJ
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2 edits
reply to Karl Bode
Re: Come on, what did you expect?

Karl,

I didn't say that someone here said that TV should be a free for all. But based on the popularity of torrents and the complaints about ads on online TV services, as well as the negativity about "free" TV services such as Hulu charging money for content I'd say that there is at least the expectation among some that TV is free.

I am saying that simply isn't the case.

As for unskippable ads, well that was pretty obvious. If you're an advertiser, you want people to see your ads. Most people will just opt out of ads, like they do for TV ads already (channel surfing, getting up to go to the bathroom or using DVRs to skip ads.)

TV's revenue model is ads. If people skip the ads, TV becomes unprofitable. One way to solve that is with pay TV. So either you pay for content directly or watch ads. Either way there is going to be something that people don't like in the online video experience. It has to be that way for it to be profitable.

MeKuN

join:2004-07-21
Eugene, OR

reply to Eat Me
Do you really think people are going to pay for cable tv then get forced to watch more ads? Should i pay top dollar for four people at the movies and be forced to watch ads?

Maybe less is more, but Im positive that people are sick of in your face ads all the time. You cant really believe that there isn't some kind of backlash.

ak3883

join:2005-08-20
Bensalem, PA

just hit mute!

So... just hit the mute button(I have one conviently right on my keyboard) and minimize the screen and check email or do something else for 30 seconds.

With video on ABC/FOX's websites, you can manually go to the commercial breaks, and once you watch one, if you go back to before the transition, it will not play a commercial there, since you already watched it. Well do this a few times and watch all the commercials, then go to the beginning, bring up full screen and enjoy without any commercials.


Eat Me

join:2002-09-25
Sussex, NJ
·PenTeleData
·Future Nine Corpor..
·VOIPo
·Vonage


2 edits
reply to MeKuN
Re: Come on, what did you expect?

said by MeKuN See Profile :

Do you really think people are going to pay for cable tv then get forced to watch more ads? Should i pay top dollar for four people at the movies and be forced to watch ads?

Maybe less is more, but Im positive that people are sick of in your face ads all the time. You cant really believe that there isn't some kind of backlash.
Your basic cable subscription is not "top dollar." What you pay the cable company doesn't even begin to cover the cost of the programming.

So given that fact, bear in mind that people already pay for premium content such as HBO. Cable companies charge $10-$15 for it per month.

So given that, would you be willing to pay extra for the privilege of streaming or watching TV with no ads? How about $10-$15 per month? Does that sound reasonable? If not, what would you pay?


ph03n1x

join:2003-02-15
Sanford, FL
What a shock!

Well, look at that.. as expected, a stupid backwards decision. I'm certain that nobody is surprised by this.


Karl Bode
News Guy
join:2000-03-02

Host:
Road Runner
PC gaming GAMES
PC gaming Tech
reply to Eat Me
Re: Come on, what did you expect?

You seem to be talking over and around my point, which is that by adding more ads that are unskippable, you're bucking the organic market trend, ignoring consumer desire, and ultimately driving customers toward your competitors' product(s). I'm not making any other claims about whether people want free product, nor am I denying that there needs to be some sustainable business model as the underpinning....

openbox9

join:2004-01-26
Alexandria, VA
reply to hopeflicker
Re: Any other solution?

And how do you get the content to burn to a "CD"? Whether you watch the content on your computer, or transport it to your TV via whatever mechanism you choose, the method to obtain the content is the same.

openbox9

join:2004-01-26
Alexandria, VA
reply to patcat88
Re: torrent

Or watch traditional broadcast TV with a P/DVR.


mod_wastrel

join:2008-03-28
·magicjack.com

In theory...

the problem isn't that there are ads but that there are ads and you're still paying for the service (as in, it's only "free" if you already subscribe to their cable TV offerings). I'll accept one or the other, but not both (and since the cable TV shows themselves already have both--you have to pay for them plus watch commercials--I already don't subscribe to cable TV. Of course, there are only so many (as in, number of) ads that I'll put up with, and I never--ever--watch shows with overlays and/or banners--not even for free. See it for what it is: TV shows as little more than filler for that "lost" time between commercials.


Eat Me

join:2002-09-25
Sussex, NJ
·PenTeleData
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1 edit
reply to Karl Bode
Re: Come on, what did you expect?

This is the core of it here, Karl:

Why should ads be skippable? Ads are meant to be seen. Skipped ads aren't seen.

Why are more ads in online video a bad thing when market research has shown that people are fine with it?

And here is the alternative - pay for content. Right now advertisers are paying for content in exchange for showing ads. If they don't get a return on their investment, it makes no sense for them. Somebody has to pay for the content. It is either the viewer or a third party such as an advertiser.

JSRoman
Premium
join:2005-03-10
Callahan, FL

Can you skip ads on HULU?

The couple of times I have used it, I don't belive it let me skip ads. Every 10 minutes there was CISCO ad. Maybe 5 per hour episode. Is this that much different?
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