| a Constant and a maybe Constant money vs maybe money. |
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 ArrayListnetbus developerPremium
join:2005-03-19
Evanston, IL | maybe money works in the stock market. |
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rradina
join:2000-08-08
Chesterfield, MO | But it's always backed by a Vegas Reverse Bet derivative hedge. |
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| no skin off my butt i lived without it all this time they don't want my money that's fine with me besides HBO is getting too over priced anyhow. |
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| HBO I will sign up for this service. I rather pay $10 a month then $40 - $50 more just for cable. |
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mogamer
join:2011-04-20
Royal Oak, MI | Subsidies? I'm puzzled with Karl always mentioning that HBO gets subsidies from the cabelcos. Doesn't the $16 - $20 per month sub fees cover the cost of HBO? Do regular cable fees also go into paying HBO? That doesn't make any sense. |
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| Delaying Delaying won't help Netflix or Hulu. HBO content is for the most part exclusive. |
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kaila
join:2000-10-11
Lincolnshire, IL | Ten year deal w/cable.... Didn't they just ink a 10yr exclusivity deal with some of the cableco's to ensure this won't happen? |
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APGPremium
join:2007-01-13 | It's not going to happen, so get over it If HBO (and TW) can figure out how to make more money with a stand along service than they'll do it. However, they can't and they never will, so please quit beating this dead horse. |
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| They already know how. HB Go is more than capable of standing up on its own. They just have not been willing to do it yet. |
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 VanPremium
join:2009-07-08
New Orleans, LA | Right...so....large corporations making billions wanting to hold off on something the consumer wants (and would pay for) just so that the consumer can over-pay on something that gives them less all the while HOPING the consumer can over-pay some MORE on EXTRA additions that provide NOTHING
Yeah! |
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 newviewEx .. Ex .. ExactlyPremium
join:2001-10-01
Parsonsburg, MD
kudos:1 | HBO is too damn expensive Every time DirecTV has a Free HBO Weekend, it just reminds me how overpriced and redundant HBO is.
I even got it free for 3 months once time ... and hardly ever watched it. |
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| reply to mogamer
Re: Subsidies? No. Having worked in the cable industry for years and having dined with HBO reps multiple times much of their income comes in the form of say a free promotion. If you get HBO free for 3, 6, or 12 mo the cable company uses that tactic to convince people that higher priced packages are a great value (and believe me it works every time) Comcast i.e. still is paying HBO X amount of dollars for their channel. Very, very few people have HBO a la carte anymore. Typically they are part of a bundle or package that includes HBO. Their churn is pretty high since most people a la carte subscribe just for a certain show i.e Game of Thrones and then drop HBO. The cable company promos allow HBO to get recurring revenue throughout the year. i.e. Same thing would happen if it was a la carte. The risk is just too great and makes no business sense. You don't go after the pennies when you have gold bars on auto delivery. Likewise if they did not have this revenue the wild risky shows they do try that end up being amazing would never be greenlit. i.e Girls |
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mogamer
join:2011-04-20
Royal Oak, MI | said by longtimecabl :No. Having worked in the cable industry for years and having dined with HBO reps multiple times much of their income comes in the form of say a free promotion. If you get HBO free for 3, 6, or 12 mo the cable company uses that tactic to convince people that higher priced packages are a great value (and believe me it works every time) Comcast i.e. still is paying HBO X amount of dollars for their channel. Very, very few people have HBO a la carte anymore. Typically they are part of a bundle or package that includes HBO. Their churn is pretty high since most people a la carte subscribe just for a certain show i.e Game of Thrones and then drop HBO. The cable company promos allow HBO to get recurring revenue throughout the year. i.e. Same thing would happen if it was a la carte. The risk is just too great and makes no business sense. You don't go after the pennies when you have gold bars on auto delivery. Likewise if they did not have this revenue the wild risky shows they do try that end up being amazing would never be greenlit. i.e Girls
Thanks for the explanation. |
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mogamer
join:2011-04-20
Royal Oak, MI | reply to newview
Re: HBO is too damn expensive said by newview:Every time DirecTV has a Free HBO Weekend, it just reminds me how overpriced and redundant HBO is.
I even got it free for 3 months once time ... and hardly ever watched it.
I agree and it's not just HBO, all premium channels are that way. When Dish gave Starz for free a couple of years ago, we didn't watch much, only the series. All of the movies we wanted to watch were already watched because we rented the dvd/bd earlier. Same with all the others, movies were already watched due to previous rentals. IMO, if it wasn't for the series these channels are creating, their subscriber numbers would be a whole lot lower. |
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| reply to APG
Re: It's not going to happen, so get over it said by APG:If HBO (and TW) can figure out how to make more money with a stand along service than they'll do it. However, they can't and they never will, so please quit beating this dead horse.
Fine people, will just accept HBO's stance and go back to pirating and HBO can get ZILCH. HBO acts like people don't have OPTIONS. |
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Kamus
join:2011-01-27
El Paso, TX | Price... If they did launch a stand alone service like HBO Go, I don't think it would be that successful. In a world where 8 dollars can get you so much more, i just don't see the value proposition.
I sure as hell wouldn't pay 8 dollars a month for content that is so limited compared to their competition. Maybe for a buck or two a month i'd consider it. |
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| reply to longtimecabl
Re: Subsidies? Though your explanation is good, I think it is deeper than that.
I have seen quotes by these execs before simply stating that offering it outside of the cable subscription will lower the perceived value to the cable companies thus making them want to pay less for it. That ultimately is why they tie their product and don't want to alienate their coffers.
For HBO, it should be a wash. They offer it standalone for the same price they offer it through cable. Those that dont want cable get it and being that the cable industry doesnt believe cord cutting is happening and a threat it is a wash to them as the person didnt subscribe to cable isnt costing the cable company a thing all the while giving HBO something. |
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| reply to Kamus
Re: Price... And hence therein lies the problem... customers who think that the service is only worth 1-2 dollars without consideration of cost of series production + actor salaries times the # of shows they actually show. Not to mention transmission costs, carrier fees, etc., and the fact that that they have to turn a profit (shareholders).
Someone above mentioned constant money vs maybe money which pretty much sums it up. Why go for maybe money, when you have constant money coming in. Unnecessary risk (at this point). |
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joeMI
join:2006-08-15
Mcmillan, MI | Stop all the redundancy! IMO...
We don't need a HBO GO, etc. Just license it to Netflix.
Then, Netflix can add a premium content up charge to access it just like they do today if you want BluRay discs or stream+physical discs.
Why do this?
Because the devices, streaming hardware, etc. are all in place. Simplifies billing, etc.
HBO is great at creating content and Netflix is pretty great at delivering content.
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