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Comments on news posted 2014-02-10 10:39:10: A federal court has granted T-Mobile a preliminary injunction against prepaid AT&T subsidiary AIO Wireless, blocking them from using the color magenta in marketing and claiming that the AIO's use of the color magenta intentionally confuses customers. ..

page: 1 · 2 · next


MagentaSuit

@comcast.net

1 recommendation

[Satire]Breaking News TMO sues hairdressers over Magenta dye jobs

Next up for T-Mobile - lawsuits against hair dressing chains for dying their customers hair magenta without paying a patent fee to T-Mobile.



dmeyer

join:2014-02-10
West Lafayette, IN

Landfill central

Down at my local Aio shop, we were told to toss pounds and pounds of card stock brochures and collateral when our prices dropped last week. We've already thrown lots of the purple stuff in the dumpster prior to that.

They've spent countless tens of thousands of dollars producing all this material in non-Magenta stuff that's just gonna end up in the landfill anyway when it becomes Cricket.

Capitalism: Where we sue each other and rape the Earth over different shades of pink and purple.



atter

@comcast.net

aio

I thought I heard that aio was going to go away. (Seriously.) Was that not true?



IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

What a waste to build and ditch a brand like that...

AT&T could have picked any other color, but chose magenta to confuse people. Serves them right.



battleop

join:2005-09-28
00000

2 recommendations

You can't use courts to fix stupid.

"use of the color magenta intentionally confuses customers."

A court order isn't going to make your stupid customers smarter.
--
I do not, have not, and will not work for AT&T/Comcast/Verizon/Charter or similar sized company.



Jason Levine
Premium
join:2001-07-13
USA

3 recommendations

Color Hex Code

Remember, web developers, #e20074 belongs to T-Mobile. Whatever you do, don't put #e20074 in your web site design. Don't use it for the text color or the background color or in a single pixel of a single image. And don't use any color code even remotely similar to #e20074 lest T-Mobile think you are trying to get around their ban on #e20074 use.

Next up, Best Buy owns dark blue and yellow, Verizon Wireless owns red, and so on. To be safe, everyone should just make their backgrounds and text color white. That should steer clear of any color litigation.
--
-Jason Levine



aaronwt
Premium
join:2004-11-07
Woodbridge, VA

I have no idea....

how it could be considered confusing?
That just seems crazy.


dfxmatt

join:2007-08-21
Evanston, IL
reply to Jason Levine

Re: Color Hex Code

Except that has nothing to do with what's going on, but uh, okay?

This is specifically about AT&T going after tmobile. Tmo has done some stupid things regarding attempt to own colors and so has every other company, but for once this situation is legally sound.


FastLearner

join:2003-09-14
Arvada, CO

1 recommendation

Apparently you didn't read this portion: (FYI, Engadget isn't in the wireless industry)
"This isn't the first time T-Mobile has gotten sue happy over what they believe is their color, having threatened to sue Engadget back in 2008 for daring to use the color in a mobile website font."



Mr Guy

@charter.com

1 recommendation

T-mobile is PINK

Sorry whenever I ay T-Mobile I never thought magenta I thought pink. magenta and pink are completely different colors.

Yeah EXCATLY the same /sarcasm



raythompsontn

join:2001-01-11
Oliver Springs, TN
Reviews:
·Comcast

1 recommendation

reply to Jason Levine

Re: Color Hex Code

said by Jason Levine:

everyone should just make their backgrounds and text color white

Think again. I own the color white. Have used it on the paper that I produced since I got tired of greenbar. Even use the color white when I print secret messages on the white paper I created.

Next on my target for a lawsuit is "White Out". They are infringing on my color.


chip89
Premium
join:2012-07-05
Independence, OH
reply to Jason Levine

Since T-Mobile provides Internet if you sell things you make don't put them on the Internet if they have Magenta!



firephoto
We the people
Premium
join:2003-03-18
Brewster, WA
reply to Mr Guy

Re: T-mobile is PINK

Except that there are various shades of them and most are posted up with T-Mobile in big letters then some talk about phones following that. Humans are lazy, They see a color, they see T-Mobile, they see talk of phones. Marketing knows this, marketing is about manipulation or we would have it because humans natually gravitate towards things that are better.
--
Say no to those that ‘inadvertently make false representations’.



Jason Levine
Premium
join:2001-07-13
USA
reply to dfxmatt

Re: Color Hex Code

This article (»www.theverge.com/2014/2/8/539323···ess-over) shows the two logos next to each other. The AIO one isn't even remotely close to the T-Mobile one except that the color they used is vaguely similar (though much darker). Nobody would look at the AIO logo and think that was T-Mobile just because they used very similar colors.

Here are the logos next to each other. How is this too confusing?



--
-Jason Levine


MoronJudge

@comcast.net

1 recommendation

said by Jason Levine:

This article (»www.theverge.com/2014/2/8/539323···ess-over) shows the two logos next to each other. The AIO one isn't even remotely close to the T-Mobile one except that the color they used is vaguely similar (though much darker). Nobody would look at the AIO logo and think that was T-Mobile just because they used very similar colors.

Here are the logos next to each other. How is this too confusing?

It isn't confusing at all. Only a moron or a moron judge would confuse the 2.

milkman82

join:2006-06-19
Lakewood, OH
Reviews:
·T-Mobile US

1 recommendation

Poor AT&T

Agreed.. This was AT&T's sad attempt to try and mock T-mobile just a little. Colors don't have to match 100% and either do words.. Could they not have simply gone blue, silver or even Green?

What I don't understand is why AT&T decides it has to spin off another wireless devision? Even their AIO does not offer such a great deal.. I was once a very happy AT&T wireless customer for about 8 years almost.. Yet, in the end, their deals just went sour to me.. Raise rates, offer less, expect customers to stay happy.. Just does not work well that way..



IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1
reply to Jason Levine

Re: Color Hex Code

Verizon uses red. T-Mobile uses magenta. AiO (AT&T) tried to thread the needle by going between colors. However, the issue here is AiO's color scheme was designed to be on the edge of T-Mobile's scheme. Combine that with AiO advertising and comparing themselves to T-Mobile and there was an intent to deceive.
--
"We're going to start at one end of (Fallujah), and we're not going to stop until we get to the other. If there's anybody left when that happens, we're going to turn around and we're going to go back and finish it."
Lt. Col. Pete Newell: 1st Inf. US Army



inteller
Sociopaths always win.

join:2003-12-08
Tulsa, OK
reply to milkman82

Re: Poor AT&T

they are rolling it into Cricket anyways so they don't care. Tis was just straight up trolling by ATT.
--
"WHEN THE LAUGH TRACK STARTS THEN THE FUN STARTS!"



IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1
reply to milkman82

Exactly.



Mr Guy

@charter.com

1 recommendation

reply to IPPlanMan

Re: Color Hex Code

said by IPPlanMan:

Verizon uses red. T-Mobile uses magenta. AiO (AT&T) tried to thread the needle by going between colors. However, the issue here is AiO's color scheme was designed to be on the edge of T-Mobile's scheme. Combine that with AiO advertising and comparing themselves to T-Mobile and there was an intent to deceive.

Only ones that would be deceived deserve to get deceived. do you know that red and yellow are the most popular fast foo colors? I guess McDonald's should sue everyone.










bmccoy

join:2013-03-18
Port Orchard, WA
Reviews:
·CenturyLink
·Wave Broadband

1 recommendation

reply to FastLearner

said by FastLearner:

Apparently you didn't read this portion: (FYI, Engadget isn't in the wireless industry)
"This isn't the first time T-Mobile has gotten sue happy over what they believe is their color, having threatened to sue Engadget back in 2008 for daring to use the color in a mobile website font."

Sometime in 2020:

Remember kids, if you see any magenta or red crayons, do not use them, or T-Mobile and Verizon may sue you!
*prays to corporations*


Mizzat
Will post for thumbs
Premium
join:2003-05-03
Atlanta, GA
kudos:1
reply to atter

Re: aio

Looks like someone didn't ready past the seconds sentence!

"AT&T likely isn't sweating the ruling too much, since they've already decided to scrap the AIO brand to instead use their recently-acquired Cricket and Leap brands to compete in the prepaid wireless space."



IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

1 edit
reply to Mr Guy

Re: Color Hex Code

Those logos are pretty different.

»youtu.be/29wNCH4RBrk

dfxmatt

join:2007-08-21
Evanston, IL
reply to IPPlanMan

exactly. Spot on the money here. It wasn't just the color (which I did note), it was also the plans and being in direct competition.

It's not about how the logo "looks". That wasn't the complaint at all.



hayabusa3303
Over 200 mph
Premium
join:2005-06-29
kudos:1
reply to Mizzat

Re: aio

said by Mizzat See Profilerecently-acquired Cricket and Leap brands to compete in the prepaid wireless space."
[/bquote :]

still waiting on fcc on that tho last time i checked..


TBBroadband

join:2012-10-26
Fremont, OH
reply to Jason Levine

Re: Color Hex Code

Nothing new, the USPS owns the color blue they use. The State of Michigan owns the color blue their state police cars are painted, and UPS owns the color brown. Colors are trade markable.



Mizzat
Will post for thumbs
Premium
join:2003-05-03
Atlanta, GA
kudos:1
reply to hayabusa3303

Re: aio

FCC approved in Sept.: »www.fiercewireless.com/story/att···13-09-20

Acquisition is supposed to close this quarter, pending DOJ approval


openbox9
Premium
join:2004-01-26
Germany
kudos:2
reply to IPPlanMan

Re: What a waste to build and ditch a brand like that...


aio vs. T-mobile
Clearly confusing

openbox9
Premium
join:2004-01-26
Germany
kudos:2
reply to IPPlanMan

Re: Color Hex Code

And aio and T-mobiles' aren't?



jimk
Premium
join:2006-04-15
Raleigh, NC
Reviews:
·Time Warner Cable
·voip.ms
reply to Mr Guy

Re: T-mobile is PINK

Of course they look different when posted right next to each other. It is very clear that AT&T was trying to make AIO look like T-Mobile in some of their marketing materials. T-Mobile is well known for being protective about the color magenta within the wireless industry.

AT&T played with fire on this one and got burnt. Not that it really matters, because AIO will be absorbed into Cricket at some point.