Comments on news posted 2014-03-25 12:34:51: After being acquired by SoftBank, Softbank boss and new Sprint Chairman Masayoshi Son had plenty of criticism for the way Sprint was doing business, going so far as to claim the company fostered a "loser" mentality. ..
I think it's effective overall at least with getting the Framily name out there. Although the hamster is suppose to be the dad? That is sort of weird. The mother is quite attractive and I feel like I have seen her before. -- Usenet Block Accounts | Unlimited Accounts
This would be innovative if they combined all that crap into the monthly rate.
Not just saying Sprint is guilty of this... But mostly all of the wireless carriers are.
The exception is Aio/MetroPCS - they are starting to change this, slowly, but inevitably, the pricing model will keep moving in this direction as it reaches critical mass with consumers fed up with deceptive pricing. The rate plans on these guys include all the fees in the monthly advertised price.
Watch for the market to respond as the Leap acquisition wraps up, and AT&T unleashes this new model nationwide under the new Cricket umbrella, and TMobile pushes its MetroPCS brand.
Sprint isn't doing anything clever here... You can still get a better deal on the new non-contract providers, and their devices won't be crippled unlike Sprint.
Sprint has always been a gimmick. They are rolling out Spark on such a slow timetable. I hope they don't get to purchase T-Mobile.
Sprint is trying too hard. Stupid commercial and the new framily plans are overly complicated as well.
They need to advertise unlimited at whatever price and call it a day. Once they get spark rolled out in most places they need to talk about having the fastest most robust network.
For now they need to save the advertising money and invest it in expediting the Spark roll out. Right now they have NOTHING to offer over the competition.
some people like stupid ads. Probably waiting to advertise the network until it is more complete. Think of the bashing Sprints network gets on this site. Advertise the new network too soon and the bashers will bash it to oblivion. Not much longer and they will be able to advertise it.
"Trench Coat" Dan was sincere, and you felt like as CEO, he was connecting with you as a potential customer and personally standing behind the product and quality of service. This commercial is a far cry from that. Poor taste knows no bounds.
Maybe they'll have him back when they're ready. Sure hope so. That was a pretty lame ad.
(sarcasm) I can now imagine Dan coming back, only to have a conversation with a hamster. Great (/sarcasm).
The plan looks like a sham. What happens when someone leaves your circle and you don't know about it ...bill goes up... Make the plans a set rate, and stop messing around. If they can be "as low as" whatever rate, make it that rate. Leave everything unlimited. Stop messing around.
The best Sprint ads I've seen are the recent ones with James Earl Jones and Malcolm McDowell dramatically honoring customers' activities. Those were funny enough that we stopped and re-watched them (or would stop fast forwarding to see new ones), yet it still managed to memorably be a Sprint commercial.
This one had me rolling in a 15 second spot! Genius.
I thought that the "old" Sprint ads were very well done, especially the black and white ones with the CEO.
This just looks like a generic cable company ad. Maybe they all do ads like this because they work. Personally, I do usually pay attention to ads and don't hate them like most people seem to. But when something like this comes on, I know to instantly ignore it.
Just because your the CEO doesn't make you an ad expert, Son! The James Earl Jones/Malcolm McDowell ads were a stroke of genius -- once you figured out what the real message was. And for Sprint, that message needs to be: UNLIMITED TALK, TEXT & DATA! Shout it to the rooftops, and stick your competition's nose in it so far they can't breathe! That is the one thing that no one else has really matched, and it's the #1 (make that the ONLY) reason I stay with Sprint. Most people are complete idiots when it comes to plans -- they don't really know what it's going to cost them till they get the bill b/c most of them are focused on phone colors and similar inconsequential BS. Wake up, Sprint, and flex your muscles -- NOT your hamsters!
The SoftBank commercials in Japan feature Otosan, the father of a family who is a dog...for whatever reason. They're a big hit there, and I liked seeing it as a hamster, but I don't think it's right for the American market.
Then again, it could work with a better commercial. -- Ali Check Point Certified Security Expert