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ptb42
Member
2014-Apr-29 10:56 am
GoGo has been bleeding money...They still aren't turning a profit.
I don't remember the exact numbers, but GoGo is only getting about half as many users as they need to break even.
I don't think these are the right numbers, but for example: they need about 20% of the passengers on each plane with GoGo service to pay for the service during the flight, and they are only getting about 10%.
The percentage has been increasing slowly. But, it's still a long way away from profitability. And GoGo raised monthly subscription prices at the beginning of last year. That led to my cancellation, although I was already considering it because I wasn't traveling as much.
AT&T may compete on price, but I doubt it will be the price to the consumer. They are likely to offer the airline a better deal (fixed fees, revenue sharing) in order to displace the incumbent GoGo. |
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Just buy GoGo....It will be less expensive then starting from scratch, plus you could promote that AT&T Internet or Wireless customers get free access, just like they did with their WiFi HotSpots. |