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Comments on news posted 2006-10-18 18:25:11: The Wall Street Journal states the the music industry has suddenly realized "that the people who are downloading illegally are frequently huge music fans and that marketing to them may be more desirable in the long run than suing or otherwise harassi.. ..

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woody7
Premium
join:2000-10-13
Torrance, CA
hmmmmmmmmmmm.....

Duh


jwersan
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said by woody7 See Profile :

Duh
I thought something similar...

Light dawns on marble-head!
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David
No,there is another.
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join:2002-05-30
Granite City, IL
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Someone call hell!!

Check and see if the devil froze over... Someone call the taylor troll... He's going to fall over dead from this one!!


jwersan
R.I.P. Mom, Brian, Ziggy, and Max.
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said by David See Profile :

Check and see if the devil froze over... Someone call the taylor troll... He's going to fall over dead from this one!!
No one is answering, I think thay are having a snowball fight!
--
RIAA... Bite me!!!!


SRFireside

join:2001-01-19
Houston, TX

I'll believe it...

when I see what they actually do to market their wares to these new-found fans. Will they lower CD prices? Will they add more features to their albums? Will they promote more diverse music? Will they open the airwaves to DJs instead of playlists? Will MTV play music videos?

Sounds to more like a "me too" attitude now that the MPAA let the cat out of the bag. They conceded that they couldn't sell CDs at their current prices, yet I haven't seen any price reduction at all since that announcement. Wake me up when something actually happens...


Nanoprobe
Crunching in subspace
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join:2003-05-11
Crab Nebula
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Brilliant

Do you think these morons (MPAA-RIAA) have finally pulled their heads out of their a$$e$? Only time will tell.
--
Resistance is Futile

LeeWL

join:2002-11-10
Morrisville, NC

1 edit
A little slow on the uptake are we?

Welcome to 1997 RIAA!

amungus
Premium
join:2004-11-26
America
clubs:

hahahahahahaha

HA! Hilarious!

I wonder if they'll ever realize that many of these fans are also after rare, live, or otherwise obscure recordings of their favorite artists.

Can't stand it when Rhapsody has albums just "disappear" and offers no explanation... was it the band? the label? both? If so, why are they opposed to being on a legal service? Were they not getting paid? I just don't get it. The legal services also need to step it up a notch with the labels and artists. iTunes is overpriced. eMusic and Rhapsody have it somewhat figured out at least.

.....
I've thought this ever since I first heard of them suing people... instead of harassing them, just give them a legal service that works, make them agree to pay for it for a year or two, and move along to bigger and more important things like putting out quality music, and spending some time on REAL A&R for musicians.

We wouldn't have ANY of the greats if it weren't for taking time to let them develop. Now it's all about making a buck on the 1st release, and if that doesn't sell like crazy, they drop the artist.... meanwhile, crappy music continues on. Just sick.

I can't stand much of the "rock" I hear these days, it absolutely stinks. One more song that says "get away from me" or one more idiot guitarist with a $5000 PRS and arms "wide ooohpahn" and I think I'll drive to the label headquarters and just start vomiting violently on their front steps. Let alone all the plastic music out there, I can't stand that either.


TKJunkMail
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reply to SRFireside
Re: I'll believe it...

said by SRFireside See Profile :

when I see what they actually do to market their wares to these new-found fans.
What they are doing is seeding the system with decoy files that are mostly just advertising and not the songs. And they are using the firm that the RIAA uses to flood P2P sites with decoys. So, I doubt this is a big turnabout by the RIAA, since all they are doing here is throwing ads into the decoy files.

From the WSJ article:
In a tactic little known outside the music industry, record labels have also started to hire outside companies to plant "decoy," or fake, files on the sites. (One such company, ArtistDirect Inc.'s MediaDefender, says it has deployed decoys for as many as 30 of the top 100 Billboard songs at any given time.) The decoy files frustrate users because they fail to download even though, thanks to the companies' technical expertise, they often claim the top spot in search results for a tune.

By inserting promotional material into the decoy files, and then planting those files prominently on file-sharing sites, record labels and other marketers can turn what is now an antipiracy tool into an advertising medium. "The concept here is making the peer-to-peer networks work for us," says Jay-Z's attorney, Michael Guido. "While peer-to-peer users are stealing the intellectual property, they are also the active music audience," and "this technology allows us to market back to them."

Right now, only about 1% of the decoy files on peer-to-peer sites include promotions or ads, but the potential audience is huge.

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amungus
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reply to SRFireside
"Will they open the airwaves to DJs instead of playlists?"

Exerpt from Tom Petty's song "The Last DJ"

.."As we celebrate mediocrity
all the boys upstairs want to see
How much you'll pay for what you used to get for free..."

...and Tom still rocks in concert. one of the better shows I saw all summer.

"Will MTV play music videos?"
-hahaha.... yeah right... but Beck just put out a new album that comes w/a DVD ..has videos for ALL the songs on the album. He just bypassed WUTBMTV (whatusedtobeMtv) entirely and managed to keep the price of the new album relatively low.


Transmaster
Don't Blame Me I Voted For Bill and Opus

join:2001-06-20
Cheyenne, WY
reply to amungus
OH NO!

What is Taylor Troll going to bitch about now


MysticGogeta
The Robot Devil
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League City, TX
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reply to David
Re: Someone call hell!!

So does this open the doors for pirateing with out RIAA comming after us? *Hovers over bit torrent*
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karlmarx

join:2006-09-18
iraq
·Fairpoint Communic..

reply to TKJunkMail
Re: I'll believe it...

"Decoys".. mmm.. I've never run into a DECOY. But then again, I use torrent files, which are never fakes.

The industry is too stupid to stop anyone. Only grandma with limewire is ever affected by the so called 'decoy' files. And once kids discover how to use torrents, the **AssAsses have lost them as 'consumers' forever!

Power to the people. Down with the megacorps. Free music and movies for ALL!


karlmarx

join:2006-09-18
iraq
reply to LeeWL
Re: A little slow on the uptake are we?

"In September, an average of nine million people were logged on to the services at any given time, up from 6.8 million two years ago"

Umm, looks like their 'sue them all' campaign has backfired.. BADLY.

They are too stupid to exist.


Kilroy
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join:2002-11-21
Ann Arbor, MI
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reply to Nanoprobe
Re: Brilliant

said by Nanoprobe See Profile :

Do you think these morons (MPAA-RIAA) have finally pulled their heads out of their a$$e$?
No. Until the **AAs start passing on the lower costs of electronic distribution to their customers they will continue to prove they still haven't got it. Why should customers pay the same, or in some cases more, money for a crippled product that cost them less to produce?
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Nanoprobe
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said by Kilroy See Profile :

said by Nanoprobe See Profile :

Do you think these morons (MPAA-RIAA) have finally pulled their heads out of their a$$e$?
No. Until the **AAs start passing on the lower costs of electronic distribution to their customers they will continue to prove they still haven't got it. Why should customers pay the same, or in some cases more, money for a crippled product that cost them less to produce?
BINGO!! Wonder if I'll see it in my lifetime.
--
Resistance is Futile


dadkins
Can you do Blu?
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join:2003-09-26
Hercules, CA
·Comcast

LMAO!

Let's see... My only "players" are built into my laptops.
DRM no likey computers(computers no likey DRM right back!).

Get music and movies "elsewhere" that can be burned and/or transfered to whatever I wish...

Or...

Get music and movies "legally" that are so crippled(or rooted/laden with DRM/spyware) they cannot be played.

Hmmm... WTF would *YOU* do?
--
Think outside the Fox... Opera


N10Cities
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reply to TKJunkMail
Re: I'll believe it...

said by TKJunkMail See Profile :

said by SRFireside See Profile :

when I see what they actually do to market their wares to these new-found fans.
What they are doing is seeding the system with decoy files that are mostly just advertising and not the songs. And they are using the firm that the RIAA uses to flood P2P sites with decoys. So, I doubt this is a big turnabout by the RIAA, since all they are doing here is throwing ads into the decoy files.

From the WSJ article:
In a tactic little known outside the music industry, record labels have also started to hire outside companies to plant "decoy," or fake, files on the sites. (One such company, ArtistDirect Inc.'s MediaDefender, says it has deployed decoys for as many as 30 of the top 100 Billboard songs at any given time.) The decoy files frustrate users because they fail to download even though, thanks to the companies' technical expertise, they often claim the top spot in search results for a tune.

By inserting promotional material into the decoy files, and then planting those files prominently on file-sharing sites, record labels and other marketers can turn what is now an antipiracy tool into an advertising medium. "The concept here is making the peer-to-peer networks work for us," says Jay-Z's attorney, Michael Guido. "While peer-to-peer users are stealing the intellectual property, they are also the active music audience," and "this technology allows us to market back to them."

Right now, only about 1% of the decoy files on peer-to-peer sites include promotions or ads, but the potential audience is huge.
But in the next paragraph, I did like this little bit of info....

"Concert outtakes aren't the only content. Audioslave, Ice Cube, Yellowcard and other music groups have used decoy files for their own version of viral marketing. With help from niche companies like Sparkart LLC and NFA Group's BuyDRM, they put snippets of a song into the files with the promise that a stream of the entire song will be "unlocked" for everyone once the promotion is forwarded to enough people. The hope is that this will motivate people to send the file to lots of friends."

This would be highly motivational to P2P users to "spread the love" so to speak. The music industry is sitting on a HUGE gold mine if they just play it right....they'll make more money than they ever dreamed.....

dauthiatull

join:2003-08-06
Toronto, ON
reply to dadkins
Re: LMAO!

see it does pay to beat a dead horse


CPM

join:2001-08-24
Miami, FL
Napster

If they got it though their heads a long time ago. Napster would still be in business today. Not that paid crap, like it is now.
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