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Comments on news posted 2007-08-14 13:31:26: Time Warner Cable's original network DVR service "Mystro" received rave reviews from trial participants, but the company scratched the system because of legal threats from the broadcast industry. ..

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Seminole, FL

Sage TV

I love using my Sage TV setup with unlimited external drives and being able to stream the videos to any TV in the house using a laptop and a S-video cord.

Not to mention the fact that all these serial type shows get canceled mid season. I just record and wait to see if they are getting high enough ratings for a second season b4 I even invest the time in watching the show in the first place. Almost deleted my remaining Jerico shows b4 i watched them and then the nuts campaign actually worked.

TV Worker


The other side of ad-skipping

As someone who works for program producers that supply network/cable channels, commercial skipping is killing our business. If you wonder why there are so many more reality shows vs dramatic shows, skipping is your answer. Product placement does not come close to offsetting the revenue lost for ad skipping. I'm already preparing to leave the business as well as many others because large scale dramas are for the most part money losers. Diminishing ratings used to be offset by DVD season sales, but they're tanking as well due to illegal downloads (which will disappear, too, when programmers give up). See any new programs on Friday and Saturday nights? They've already been abandoned with the exception of reruns and reality. Don't bother to buy or lease a DVR, YouTube is your viewing future.


Minneapolis, MN



reply to TV Worker

So people got tired of sitting through 16+ minutes of commercials for every hour of TV programming, and the networks are surprised at this? Most of the ads seem to be for either cars or medication, and I don't need to be sold either one of those.

TV Worker


Hey BIGHUSKER and eljay001, after re-reading my post, it may sound as if I'm bitter, in fact, I'm not. This is the natural course of events and has happened to many industries. Without commercial-skipping disabled, the DVR and network/cable model is not likely to last long. In its place will be things like YouTube and Apple TV (direct download). My guess is that iTunes will eventually offer free TV shows with embedded commercials that can't be skipped, giving you the choice to pay for the show without commercials or watch the show for free with. Network and cable shows probably can't exist in its current form if large amounts of people skip commercials. Rating systems are being changed to measure viewing of the commercials, in addition the show itself. Ad spending is jumping to the internet in a big way. And as the audiences go from mass-size to niche size, the amount of big scale shows and money put into them are sure to decrease, lessing the need for a DVR in the first place.

My Opinion

reply to TV Worker

Just cause I can't forward the commercials still doesn't mean I'm going to watch it. Most of the commercials treat you like you're a two year old or just plain stupid and I am definitely not interested in sexual enhancements and drugs. Shoving these stupid commercials in my face encourages me to boycott the product rather than buy it. I have learned quite well how to become immune and ignore them.

I find better things to do than watch old reruns and reality shows on TV but when I do watch TV occasionally, I keep a puzzle book and the remote handy so I can mute the TV and then I use my brain for a few minutes instead of being treated like an idiot.

The moral is you can lead a person to the TV but you can never make then watch the commercials.

Astoria, NY
reply to djrobx

Re: Small price to pay

here in NYC the dvr is also the cable box mine is SA 8300hddvr for 9.95, you may need to check with billing your bill looks like your being charge more than once for the same items

My views are my own.
reply to smcallah

Re: Why are they not picking on VCR users?

You forgot and over looked the most obvious reason... because when it's digital and hooked into a network, they put their grubby little hands on the device. To date, a VCR is not something they can control.

I will GLADLY spend what ever it takes the day that someone comes out with a DVR which is basically a VCR with out tapes. I don't want a guide that is mandatory, I don't want a monthly fee that is required to even view content I already recorded, and I don't want someone else telling me how I can use and view my content.

The courts have already ruled over and over at every new piece of video viewing technology that people have the fair right to record and use content and always ruled against Hollywood. There was the Beta, the VHS, Laser Disc, DVD, and they lost all of the battles.. Now, they have their hands on the DVR yet no one is looking?

Take Discovery Channel. They can flag the digital version of that network but not analog. As far as I am concerned, its the same program, different delivery.

The current administration sure has made it obvious where their priorities are.

Time to fire them all and set America back on track.

I'm surprised there's not a "hand off my DVR grass roots campaign" already started.
"Complaining is the least path of resistance for the self-serving, the lazy, and I’m told it’s a woman’s prerogative..."

My views are my own.

1 edit
reply to TV Worker

Re: The other side of ad-skipping

Sorry to hear it bud.. but the fact is that you can't force feed someone something they don't want.

Here's a few things:

1) People work hard to avoid ads - it's their right! Telemarketers want the right to annoy people at dinner and feel it's their right to dial up MY phone line that *I* pay for. Broadcasters want to force feed me ads on Cable TV to which I PAY for. What part of that don't they get?

2) If you want the answer as to what's killing your business, stop looking to commercials. That's horse hooey. The self made rating system is a man made self soothing failure. Meaning, their way of measuring the viewer ship of ads is what they want it to be and has little statistical data to really chew on. The system can't measure, or get, that most people get up and simply do other things during a commercial.. No one really pays attention to commercials - period. Advertisers aren't advertising for many other reasons.

What also is killing your business are the very people they employ. To be honest, the people are getting tired of [insert any actor/actress name here] showing up in sex scandals, drinking and driving b.s., in and out of re-hab, and shall I even bother to pick on the Tom Cruises of the world?

They need to cut those idiots from the air or cut their salaries. There is PLENTY of money out there to shore up their industry. Cut them all.. across the board. If they don't want to work for 25% of their normal pay, then these reality shows do JUST fine! These snobs who act on TV will surely take what they can to "act" on TV and still do fine. Enough! The industry is self bloated and has way too much room to trim itself to stay alive.

3) The DVD sales loss to download is a pile of crap spoon fed by the industry. Download sites or viewing sites like YouTube have actually helped sales. People see it and then they want it. I'm only one person testifying to this, but I've looked up things on YouTube and went straight to Best Buy and purchased the series or DVD movie.

I wrote a thread in another topic about business models and why industries are failing. The ones that are failing are being bought out by younger start-up companies. Why? Because the old fogies and old ways of running a business (which is text book one track minded) isn't cutting it with today's more sophisticated consumer.

Younger execs try hard to change things in companies they work for only to be shut down by the old time suits. Eventually, the younger execs leave, start their start up and many times end up buying the "old news" businesses out.

Hollywood and programmers will ultimately wake up and realize that people are turning away from them because of how they treat people. Greed is what is killing them, not YouTube, the DVR or other "excuses".. If they don't knock their crap off, Hollywood will drastically cut back with out choice.

Reality TV is perfectly entertaining to people because people like to relate to their own kind. The Government which is WE THE PEOPLE is no longer a part of us.. it's us vs. them. Once someone becomes part of Hollywood, they are no longer regular folk, they become THEM.. Regular people are tired of being treated like lower class by the few elites in this country who enjoy being someone over others. The rest of us are tired of it.

Hollywood can continue to rot, or evolve and get with modern times.

By the way.. new programs on Friday and Saturday...? That's part of the break down of the family. The break down of Friday and Saturday happened WELL over a decade ago. The last I can remember of any decent weekend programming was Fantasy Island, Dukes of Hazard, and Love Boat. After those shows, the weekends took a dump.. this happened years ago. Families don't sit down and have TV time any more.

I'm sorry but I can't buy a single piece of your post. Not bashing YOU.. just can't agree with a single thing you said.
"Complaining is the least path of resistance for the self-serving, the lazy, and I’m told it’s a woman’s prerogative..."


Arlington, VA
reply to jtudor

Re: Useless

Ditto that. Another Fan here a well.

Fed Up. Bye.
Atlanta, GA

There is a way

Since viewers are skipping commercials, content producers have done the following:

1. Every "guest" on talk shows is there to hawk a book or other product - i.e. instead of the show paying the guest to appear, the guest pays the show to plug the book or concert tour or record.

2. Every "segment" of Today, GMA, and even news shows is really an advertisement for some product or service. Cooking segments are ads for the restaurant or book or cooking school or some ingredient.

3. Produced dramas are replaced by "reality" because it is cheaper not to have to hire actors. Situation comedies are completely gone.

4. Many other "reports" or "science news" are nothing more than a plug for some door lock, web site, etc. etc. - you name it.

So -- the payment flow has reversed. How to get it back like it was?

1. The cable companies get our money.
2. The cable companies PAY for the content with our money.
3. We DEMAND good content, so cable cos have to demand it as well.
4. Good content gets produced again.
5. If we pay for cable, then cable needs to pay for content. Commercials were SUPPOSED to be to support FREE viewing - not PAID-FOR viewing. Now you have commercials in movie theaters where you paid for a freaking ticket!!

What's keeping this from happening? The monopolies of the cable companies. They have no motivation to pay for content - they want to keep airing the commercials so the content providers can get paid that way, instead of the cable company having to pay them for the content.

Nothing will change until viewers demand commercial-free content if they have already paid for it. If the content is to have commercials, then it should be free to the viewer. That was the original idea.
That should be one of the prerequisite's for citizenship, able to take and pass the test fully in English.


Portsmouth, NH
reply to jtudor

Re: Just Wait

Many of the new DVR's will not let you skip ads.


Woodlake, CA
reply to fiberguy

Re: The other side of ad-skipping

said by fiberguy:

I'm only one person testifying to this, but I've looked up things on YouTube and went straight to Best Buy and purchased the series or DVD movie.
Very good post, well said.

i to look up things on youtube or many other sites then go buy them.

how about the DVR have a button to press JUST for Commercials, and with a keyword serch, That way if we want to shop we can, and not get interrupted by the annyoing Commercials right in the middle of a movie.

i say take all Commercials off Every channle.

put them in one place.


San Antonio, TX


why don't you all just stop watching television. There is a reason why they call it television "programming." There are substantially greater ways to enjoy the world than to sit in front of a television for "tv time" with the family.



Get REAL!!!

Time Warner try try again. There is already better stuff out there, so why the hell would we take 5 steps back!!!???

You ask me...Time Warner keeps this kind of shit up and they are on there way out! They are already moving out of Houston, TX.