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Comments on news posted 2007-09-12 10:17:13: [att=1214365,r]The renaming of Cingular to AT&T was supposed to usher in the advent of the company's "three screen" initiative -- or the idea that you could get AT&T services via TV, computer, and mobile phone. ..

page: 1 · 2 · 3 · 4 · 5
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ptrowski
Got Helix?
Premium
join:2005-03-14
Putnam, CT
clubs:
Come on now....

Would you guys settle on a name, scheme, picture etc and get your network in order? We have had a ton of dropped calls since June!

shoan

join:2006-02-27
Benton, AR
who cares

if it walks like a duck and smells like a duck then it is still a duck no matter if it is painted orange or blue


battleop

join:2005-09-28
00000
ENOUGH!

I am sick and tired of hearing "The New AT&T" ever 16 seconds.


burgerwars

join:2004-09-11
Northridge, CA
·voip.ms
·RoadRunner Cable

More Orange?

I haven't seen their new name/logo design, but if it's just more orange are they trying to be the same color as Vonage? Hmmm, maybe. If Vonage goes under and they gobble them up, they'll be no need to buy extra orange ink for sending their new customers junk mail.

expert007

join:2006-01-10
Buffalo, NY

If I were a shareholder......

I'd love the perpetual branding strategy because we all know that customers base their purchases on the company with the most researched logo. Customers tend to find features, reliability, support and pricing as not-so-important considerations.


AtlGuy

join:2000-10-17
Marietta, GA

reply to ptrowski
Re: Come on now....

said by ptrowski See Profile :

Would you guys settle on a name, scheme, picture etc and get your network in order? We have had a ton of dropped calls since June!
No kidding. I've had tons of dropped calls too, and have encountered more dead spots in the last 3 or 4 months than I did in the first 12 or 13 months of me having their service. Their service is just awful now...for me.


not quite right
I'm not cool enough to be a Mac person

join:2001-06-23
Puyallup, WA

WTF!


Bring Back Jack!
I tried to post, but this is all that came to mind!


cypherstream
Looking forward to the future of things.
Premium,MVM
join:2004-12-02
Reading, PA
clubs:

Is that really considerd Rebranding?

So what, the background color is Orange. The name is still AT&T. Is that really considered rebranding?

What's with orange and cell phones anyway? Cingular used an Orange color scheme and theres a UK provider called Orange. »www.orange.co.uk/
Orange must be the hip color for wireless. Verizon's close with their Red and black, but hey those colors don't make orange!

Oh and if the name is now AT&T why do phones still come with that STUPID cingular jingle ring tone. They should put that "All around the world" song by OASIS from the commercials if they really want to force a default ring tone. Better yet, make it sound like a phone when it rings.


ptrowski
Got Helix?
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Putnam, CT
clubs:
·VOIPo
·Metrocast Communic..
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·ViaTalk

reply to AtlGuy
Re: Come on now....

said by AtlGuy See Profile :

said by ptrowski See Profile :

Would you guys settle on a name, scheme, picture etc and get your network in order? We have had a ton of dropped calls since June!
No kidding. I've had tons of dropped calls too, and have encountered more dead spots in the last 3 or 4 months than I did in the first 12 or 13 months of me having their service. Their service is just awful now...for me.
Same here! I have been a customer since the Bellsouth days and never had the issues. Since June or so things have gone downhill rapidly.

Looking on their coverage maps, the areas that even show "moderate" coverage we have zero signal. I have been working with them to do network tests, etc but nothing. My wife is ready to drop them soon.
--
"A religious war is like children fighting over who has the strongest imaginary friend."

Have you been touched by his noodly appendage? »www.venganza.org


AdamB

join:2001-01-07
Westerville, OH
Get rid of the Deathstar Logo

And then maybe people won't consider you such an evil company.
--
SBC/Yahoo DSL: 2478/427 on 3000/512

Network Guy

join:2000-08-25
New York
Funny

quote:
The company also recently dropped their "fewest dropped calls" marketing -- a good idea since it wasn't true.
Funny shit.


jeffhambone
Peace, through superior firepower

join:2002-02-02
Manassas, VA
·Comcast


1 edit
A pig wearing lipstick is still a, well,....

Unfortunately for AT&T, a firm recently found that customers actually liked the Cingular brand better.

No kidding.

After I fired ATTWS back in 2003 for atrocious customer service, it was a coin flip between Cingular and Verizon Wireless. The rollover feature won me over, but after four years of barely using any rollover minutes (partially my problem for being on the wrong plan), the uptick in dropped calls, and the rollback to the AT&T name, it's time to reconsider VZW.

The DeathStar will always be the DeathStar, I suspect.
--
Son, there's only one thing you need to know: HEMI


Jim Gurd
Premium
join:2000-07-08
Plymouth, MI
·AT&T DSL Service
·Comcast

reply to cypherstream
Re: Is that really considerd Rebranding?

said by cypherstream See Profile :

They should put that "All around the world" song by OASIS from the commercials if they really want to force a default ring tone.
No. I'm sick and tired of hearing that. It's in all of their commercials and it has been way overplayed.


spewak
R.I.P Dadkins
Premium
join:2001-08-07
Elk Grove, CA
·SureWest Internet
·FrontierNet Intern..

reply to battleop
Re: ENOUGH!

said by battleop See Profile :

I am sick and tired of hearing "The New AT&T" ever 16 seconds.
Amen brother! I am also sick and tired of hearing: "Cingular is now AT&T". How long are they going to beat us over the head with that?
--
The weekend is here, grab a can of beer!


PhoenixDown
-- Wants FIOS
Premium
join:2003-06-08
Fresh Meadows, NY
clubs:
reply to jeffhambone
Re: A pig wearing lipstick is still a, well,....

I liked ATT Wireless... I had great service and great experiences prior to them being bought by Cingular.


swintec
Premium
join:2003-12-19
Alfred, ME
·RapidVPS
·surpasshosting
·Sprint Mobile Broa..
·VoicePulse
·RoadRunner Cable

 A Research Firm?

Late last year, another research firm found people prefered the AT&T name over Cingular, thats why they switched. In fact, I remember reading that very story here on BBR...What IS going on here with these different firms.
--
BlockNews.Net- Quality Usenet Block And Unlimited Accounts


Jim Gurd
Premium
join:2000-07-08
Plymouth, MI
·AT&T DSL Service
·Comcast

 New marketing campaign

said by at&t marketing :

The campaign will target both general and multicultural audiences and will also include online, print and outdoor advertising. In addition, an online extension of the campaign, the AT&T Souvenir Store, will launch in October. On the site, visitors will be able to enter the cities and states where they visit or have personal connections to create a unique name that identifies those locations as a group. For example, New York, San Francisco and South Dakota may become "New Sanfrakota." Visitors can then purchase their own personalized "Your Seamless World" merchandise, such as T-shirts and bumper stickers.
This is supposed to be "cool" and appeal to the youth market? How lame.
--
We don't care. We don't have to. We're the phone company.

-- Ernestine


BuriedCaesar
It's Not Polite To Stare.

join:2004-03-27
Richardson, TX
·AT&T U-Verse
·AT&T Yahoo

Almost as lame as AT&T has been with their own name changes - seems as if that's what they really wanted to do - Hi, we're now SBATINGULAR!
--
That was preposterous! Utter Nonsense! Totally unsupportable drivel! You can't be serious!....Um, what did you say?

tmc8080

join:2004-04-24
Floral Park, NY

reply to swintec
Re: A Research Firm?

said by swintec See Profile :

Late last year, another research firm found people prefered the AT&T name over Cingular, thats why they switched. In fact, I remember reading that very story here on BBR...What IS going on here with these different firms.
This happens ONLY when consumers have little-to no choice of providers...
Otherwise, you'd see a much broader picture, one where consumers make INFORMED choices to go with another provider.
In almost EVERY cellular market, there are at LEAST two carriers these days, so AT&T doesn't have a MONOPOLY on wireless anymore.


ptrowski
Got Helix?
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join:2005-03-14
Putnam, CT
clubs:
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reply to PhoenixDown
Re: A pig wearing lipstick is still a, well,....

said by PhoenixDown See Profile :

I liked ATT Wireless... I had great service and great experiences prior to them being bought by Cingular.
Didn't AT&T buy Cingular, hence the "new AT&T"?
Forums » AT&T Rebrands Yet Againpage: 1 · 2 · 3 · 4 · 5


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