JSRoman
Premium
join:2005-03-10
Callahan, FL | Get ready for the fine print
By paying for this month's bill you are opting in, etc....
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TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
 ·Sprint Mobile Broa..
 ·Comcast
1 edit |  Opt-in to targeted ads or opt-in to data collection ??
Regulator statement:
»www.ico.gov.uk/about_us/news_and···oie.aspx
Phorm products will have to operate on an opt in basis to use traffic data as part of the process of returning relevant targeted marketing to internet users. The statement appears open to interpretation by lawyers.
Will Phorm still be able to collect the data whether you opt-in or not? Or is the opt-in merely on the ad display to the end user?
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telcolackey
The Truth? You can't handle the truth
join:2007-04-06
Death Valley, CA
2 edits | reply to JSRoman
Re: Get ready for the fine print
Is this restricted or universal? There are may web sites and other services that use targeted ads. Is this a fair ruling? |
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en102
Canadian, eh?
join:2001-01-26
Valencia, CA | reply to JSRoman
That's about what I'd expect from most companies...
Continued service requires opt-in. By paying your bill, you have opted in.
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Canada = Hollywood North |
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en102
Canadian, eh?
join:2001-01-26
Valencia, CA | reply to TKJunkMail
Re: Opt-in to targeted ads or opt-in to data collection ??
I agree... that statement doesn't mean that they can't
a) data mine
b) sell data to a shell company which can do what Phorm was doing
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Canada = Hollywood North |
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John Galt
Forward, March
Premium
join:2004-09-30
Happy Camp | I Wonder...
...if the Regulators are as keen on "opt-in" for all of the surveillance monitoring that the government does...??
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A is A |
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dualsmp
join:2001-08-25
Charlotte, NC
| reply to en102
Re: Opt-in to targeted ads or opt-in to data collection ??
said by en102  :I agree... that statement doesn't mean that they can't a) data mine b) sell data to a shell company which can do what Phorm was doing This is key. The opt-in/opt-out is a red-herring distraction. The hardware which Phorm installs at the ISP will deep packet inspect all data, all the time. |
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en102
Canadian, eh?
join:2001-01-26
Valencia, CA | Exactly... just because they can't do a specific item (that's what happens when you make a law too specific), legal/business will find other ways around it.
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Canada = Hollywood North |
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W1RFI
join:2003-05-12
Burlington, CT
| reply to JSRoman
Re: Get ready for the fine print
Many businesses are moving toward "adopt out" to whatever they feel they want us to do. I was using Super 8 motels because they were one of the first to offer free wireless in all of their hotels. But every time I did, I got a followup letter, giving me the account number for my enrollment in their awards program. I always cancel any accounts I didn't create, so it was a waste of their time and mine. Of course, they count on most people accepting this and some of them using that account.
Finally, way down the bottom on one of the pages they use for on-line reservations of room, I found the "opt-in" checkbox that they always checked for me when I reserved a room. So "opt in" really won't mean much when other companies pull the same sleaze.
Now that most motels offer free wireless access, or at least low-cost paid wireless access, I rarely use Super 8, mostly because I know that sooner or later, I will forget to unclick that box, and have to waste my time cancelling an account.
The rewards program actually looks a bit interesting, but I don't use any program that signs me up without my express permission, just as a matter of principle. And I consider checking an opt-in box and hoping that I won't notice is not permission.
The ONLY thing that will work to stop sleazy business practices is to not do business with companies that use them.
Unfortunately, in the US at least, that would not leave many companies with which to do business.  |
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