dslreports logo
spacer
1
spacer
 
    All Forums Hot Topics Gallery
spc

spacer

view:
topics flat nest 
Comments on news posted 2008-05-01 18:46:59: UK regulators are mandating that behavioral advertising systems like Phorm or NebuAD should be opt-in. Currently, consumers in both the UK and U.S. ..

page: 1 · 2 · next


andyb
Premium
join:2003-05-29
SW Ontario
kudos:1

1 recommendation

F*ck the marketers

Who needs em any how.


Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
kudos:1
^


KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK

If Opt-In is Armageddon, then I say... Nuke the bastids

Bring it ON. Opt-In, yes please.

axus

join:2001-06-18
Washington, DC

It would probably become an option on your bill

Check this box, get $1 off your monthly bill.

garmst

join:2000-09-17
New York, NY

No marketing? You'll pay more for probably everything.

All those web sites would go away.

Wow! THIS web site would likely go away. Is that bad? After all, who'll pay the bills?

elister

join:2006-07-17
Seattle, WA
reply to KrK

Re: If Opt-In is Armageddon, then I say... Nuke the bastids

Even if it means killing kittens or children didnt have food to eat cause daddy lost his marketing job, so be it. nobody cares, opt in should be mandatory.


andyb
Premium
join:2003-05-29
SW Ontario
kudos:1
reply to garmst

Re: No marketing? You'll pay more for probably everything.

Not to be rude but what the hell are you trying to say?It's hard to make it out without some clear language.

ctggzg
Premium
join:2005-02-11
USA
kudos:2

Track my browsing history all you want

Unlike a lot of people, I'm not paranoid about my "privacy".


Dogfather
Premium
join:2007-12-26
Laguna Hills, CA
reply to garmst

Re: No marketing? You'll pay more for probably everything.

No they won't. They'll just continue to use traditional banner ads just as they do now. The only think that will change is that they won't be able to use your private browsing behavior to market to you.


FFH5
Premium
join:2002-03-03
Tavistock NJ
kudos:5
reply to andyb
said by andyb:

Not to be rude but what the hell are you trying to say?It's hard to make it out without some clear language.
He is trying to say that without ads most of the FREE web sites would dry up and blow away. And when ads are opt-in, very very few will accept them. End result - opt-in if made a regulated mandate for the whole internet could result in a web where you pay a la carte for all the web sites you want.
--
My BLOG .. .. Internet News .. .. My Web Page


Dogfather
Premium
join:2007-12-26
Laguna Hills, CA

1 edit
Perhaps I'm misreading the article.

The only thing they're talking about being Opt-In are the browse history snooping behavioral advertising being opt in.

Meaning you have to opt in to having your browsing history turned over to the likes of Nebu-Ad and used to serve particular ads based on that history. Regular banner and/or pop-up ads aren't affected.


swhx7
Premium
join:2006-07-23
Elbonia

5 recommendations

reply to andyb

Re: F*ck the marketers

This admission that they would lose 80% of advertising targets (people like you and me) if they couldn't advertise at them without their permission - this exposes the falshood of their usual claim that targeted ads "benefit" audiences by showing ads for things they're supposedly interested in. If the marketers can't get a person to agree to it voluntarily, it's not a benefit for that person, and the standard excuse is a lie.


FFH5
Premium
join:2002-03-03
Tavistock NJ
kudos:5
reply to Dogfather

Re: No marketing? You'll pay more for probably everything.

said by Dogfather:

Perhaps I'm misreading the article.

The only thing they're talking about being Opt-In are the browse history snooping behavioral advertising being opt in.

Meaning you have to opt in to having your browsing history turned over to the likes of Nebu-Ad and used to serve particular ads based on that history. Regular banner and/or pop-up ads aren't affected.
You are reading it correctly. But I think the earlier poster was making a point that making ads, in general, opt-in would be a disaster for the free web we all now know.
--
My BLOG .. .. Internet News .. .. My Web Page


Dogfather
Premium
join:2007-12-26
Laguna Hills, CA
I'd say yeah (opt in only) for email, fax, telephone and other marketing that costs the END USER time and money to receive, but banner ads are little more than commercials and totally justified.

The 1st amendment should end when it starts to cost ME money.


ykronic
Premium
join:2006-01-31
Canada
reply to ctggzg

Re: Track my browsing history all you want

Nor am I, hell if they want my browsing history I'll read it off to them myself. But I think it's more a matter of principle.
They managed to stick ads in magazines, tv, movies, websites, my phone, bus stops, billboards, sides of buildings, phone books, my mail, my email, messenger, misdirects, on the side of the product I'm already purchasing

I think there comes a point where someone has to draw a line and leave some privacy and some space for a more important message than "50% off shoes" or cures for erectile dysfunction.


dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4
reply to garmst

Re: No marketing? You'll pay more for probably everything.

said by garmst:

All those web sites would go away.

Wow! THIS web site would likely go away. Is that bad? After all, who'll pay the bills?
toolpoints
--
When I gez aju zavateh na nalechoo more new yonooz tonigh molinigh - Ken Lee


dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

If advertisers hate it. . . . . . .

Then i'm for it!


Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
kudos:1
reply to ykronic

Re: Track my browsing history all you want

you forgot on radio, mobile billboards, art, made up words, on your bills, on letters, and on planes.


Noah Vail
Son made my Avatar
Premium
join:2004-12-10
SouthAmerica
kudos:3
Reviews:
·Bright House Net..
reply to Mike

Rock the marketers

So, what would marketing Armageddon look like?

Who would play the part of the 12th Imam? Who'd be Auntie Christ? What would Hot Tamales taste like?

So many un-marketed questions.

NV
--
Abortion: A Republican Plot to Thin the Liberal Herd.


BabyBear
Keep wise ...with Nite-Owl

join:2007-01-11
reply to axus

Re: It would probably become an option on your bill

said by axus:

Check this box, get $1 off your monthly bill.
This month we announce the $2 a month "checked box" fee.

bgraham

join:2001-03-15
Smithtown, NY

1 edit
reply to dvd536

Re: If advertisers hate it. . . . . . .

I have no problem with advertisements. Hell, they are everywhere and lower the cost of TV, newspapers and magazines to a level that we can afford. I bet half the techies who visit this web site look through the Sunday paper ads for Circuit City, Best Buy, Staples etc to see if there are any bargains. Ads lower the cost not add to the cost and I can choose not read them if I want to.

My problem would be with companies that put their software on my computer and using my bandwidth to collect my browsing habits and selling it for profit. Then I have to spend my time and effort to opt out.

I also think that inserting ads into other peoples web pages will eventually be tried, but I think it will fail miserably. Even the big advertising kings like Yahoo or Google are going to run into problems doctoring web pages belonging to major corporations. Any little start up "upstarts" are going to get killed if they try putting say Honda ads into a GM or Ford web page.


supergirl

join:2007-03-20
Pensacola, FL
reply to ykronic

Re: Track my browsing history all you want

I don't care either unless it costs me money. I hate ads and rarely buy anything because of them. I just could care less about them.
--
Saving the world keeps me busy. However, I find Earth very primitive from my home planet of Krypton.
-Supergirl


Cthen
Premium
join:2004-08-01
Detroit, MI
reply to elister

Re: If Opt-In is Armageddon, then I say... Nuke the bastids

said by elister:

Even if it means killing kittens or children didnt have food to eat cause daddy lost his marketing job, so be it. nobody cares, opt in should be mandatory.
No I sure as hell don't care that daddy chose the wrong job to support anything. I sure as hell didn't see daddy crying for me when I lost my job due to ad revenue cuts.


fatness
subtle
Premium,ex-mod 01-13
join:2000-11-17
fishing
kudos:14
reply to swhx7

Re: F*ck the marketers

said by swhx7:

This admission that they would lose 80% of advertising targets (people like you and me) if they couldn't advertise at them without their permission - this exposes the falshood of their usual claim that targeted ads "benefit" audiences by showing ads for things they're supposedly interested in. If the marketers can't get a person to agree to it voluntarily, it's not a benefit for that person, and the standard excuse is a lie.

--
Female monkeys often utter loud, distinctive calls before, during or after sex..

wtansill
Ncc1701

join:2000-10-10
Falls Church, VA
reply to swhx7
said by swhx7:

This admission that they would lose 80% of advertising targets (people like you and me) if they couldn't advertise at them without their permission - this exposes the falshood of their usual claim that targeted ads "benefit" audiences by showing ads for things they're supposedly interested in. If the marketers can't get a person to agree to it voluntarily, it's not a benefit for that person, and the standard excuse is a lie.
Interestingly enough, this guy agrees: »sethgodin.typepad.com/seths_blog ··· ion.html

I don't even like marketing, but I've made this guy a daily read.
--
"In every generation, there are those who want to rule well - but they mean to rule. They promise to be good masters - but they mean to be master."
--Daniel Webster


John Galt
Forward, March
Premium
join:2004-09-30
Happy Camp
kudos:8
reply to Noah Vail

Re: Rock the marketers

Like chicken...or Tasty Wheat.
--
A is A


Its a Secret
Please speak into the microphone
Premium
join:2008-02-23
Da wet coast
kudos:3

marketers fate

Marketers? Hang 'em all.

iansltx

join:2007-02-19
Austin, TX
kudos:2
Reviews:
·Time Warner Cable
Gotta agree, if being tracked like a dog means the difference between steak and ramen, I'll freakin' pay for the ramen! To put it strongly, marketers are saying you have to opt out of being . Hmm, I'd like that to be opt-in, thank you very much. And I won't opt in, thank you very much.

As said above, if you have to violate others (' privacy) and make that an opt-out situation (lest 4\5 of the population not opt in) then you need a new line of work, sir. I for one run ads on my websites, but guess what they're AdSense and a static sponsor banner! Nobody gets tracked, everybody's happy. Though on my forum I notice that I'm being location-targeted (not my ads...the forum's). Where's the opt-out button? I don't need a new car, and I'm antisocial enough NOT to want to meet hot teens in my area. As Jason Calacanis would say as an impression of Dvorak, "nyah!" The ads aren't even targeted correctly!

In conclusion, keep generic ads (where the PUBLISHER does the work of targeting, not the user...my ads on my site are related to my content, by golly!) by all means, and make targeted advertising opt-in, with possible monetary savings in doing so. After all, you get paid for completing surveys, right? (not sure on this one actually...all the sites I've come across seem scammy, heh). If someone doesn't mind being tracked for the purpose of serving ads, site to site, let 'em be tracked. For the rest of us, no freaking way. When ads are forced (tracking comes to mind, as well as telemarketing) they should be opt-in, because anything else will turn the user against the advertiser anyway. Whoda thunkit?


Cuchulainn
The Roar of the Masses Could be Farts

join:2000-11-09
Chevy Chase, MD

Boo F**king Hoo

The basic principle of the EU DP Directive is opt-in anyway so what's she crying about?

As for the US, I wish Congress would get off its lazy ass, stop holding softball hearings about gas prices, food prices, etc. and tackle the privacy issue once and for all.


DownTheShore
RIP tmpchaos
Premium
join:2003-12-02
Beautiful NJ
kudos:14
reply to Mike

Re: Track my browsing history all you want

Not to mention plane that drag signs up and down the coast to get the attention of beach-goers in the summer.
--
Life is simply one damned thing after another.