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Forums » Charter: Selling Browsing Data Is Like Offering Faster Speeds
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Comments on news posted 2008-05-16 12:58:38: Earlier this week I noted that Charter has started selling user browsing activity to NebuAD, a behavioral advertising firm I profiled in February. ..

page: 1 · 2 · 3
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Anonymous
Premium
join:2004-06-01
IA
·Mediacom


1 edit
Opt in

They need to make this opt in so people would decide if this is really something they need. If it is, enough people will opt in.

Of course we all know this is just a load of crap and if this was opt in based there would be no NebuAD and the likes.

If you use Ad Muncher or Ad Blocker, do these ads get blocked too?

ender7074

join:2006-11-21
Saint Louis, MO
·AT&T Southeast

Charter executives are a pack of idiots

For the years I worked for the company, this was the level of intelligence we experienced out of the high level execs. Those idiots would come in with a horrible idea, try to sugar coat it, and force it down the employee's and customer's throats. The idiot with the idea would implement it, get fired, and walk with millions in their little severence packages written into their contracts. It seems that the cycle continues over there.

ender7074

join:2006-11-21
Saint Louis, MO
reply to Anonymous
Re: Opt in

Yes but the revenue stream wouldn't be anywere near forcing it on all their customers. Thats what this is all about, generating $$$ for a company that is sinking.

JSRoman
Premium
join:2005-03-10
Callahan, FL

Maybe?

If this causes targeted ad to pop up by selling this information than I guess he could argue that it would speed up browsing if points you to something you are looking for. Might help 1 in 5000 subs more or less. Not a very strong argument though. They should have just said, we are selling your information to bring down our outlandish debt.
--
»www.seabee.navy.mil

Alphy

join:2001-12-31
Troy, MI

Almost done with BBR

Every day, another depressing story.

I think I might give up reading BBR/spend less time on the internet. I went to the library today and picked this up. Seems to be a good read so far

»www.amazon.com/Corporate-Warrior···7&sr=8-1


morbo
Complete Your Transaction

join:2002-01-22
00000
clubs:
how about taking some action instead?


Jahntassa
What, I can have feathers
Premium
join:2006-04-14
Conway, SC

reply to Alphy
This just in! Nothing new.

NP - The latest news has arrived! Everything is going great in the world, and little Annie Miller just got her new puppy. The family was very excited for her.

"We're just thrilled for Annie, she always wanted a puppy," says Mother Deborah.
Sorry, just trying to give you something non-depressing.


CrazyFingers

join:2003-10-01
Columbia, MO
They'll need to modify Hijack This...

To show "You are a Charter Internet Customer" on the first line.
Everything after that is irrelevant.
Cleanup procedure is a pain in the ass too.
--
Burrow owl...burrow owl...


BabyBear
Keep wise ...with Night-Owl

join:2007-01-11
Kudos!

Wow, Ted Schremp has some 'mad' typing skills to be able to see what he's typing while having his head so far up his ass!

Anything to make a buck eh, Ted?

expert007

join:2006-01-10
Buffalo, NY
Cynic Detector is Going Off.....beep beep beep

Does anyone else find the cynicism here on BBR as humorous as I do? Its quite understandable, but funny as hell sometimes.

Alphy

join:2001-12-31
Troy, MI
reply to morbo
Re: Almost done with BBR

What course of action do you think needs to occur in order for the industry to complete relent on practices such as this/DRM

CanadianIron

join:2006-10-08
Beverly Hills, CA
Proof? Surveys? Talking out of ass?

I'd like to see the results of the independent surveys that were done showing how much the customers really want this "feature".


TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast


2 edits
reply to Alphy
2 Congressmen THREATEN Charter

said by Alphy See Profile :

What course of action do you think needs to occur in order for the industry to complete relent on practices such as this/DRM
2 Congressmen have an idea. They have threatened Charter:

»www.news.com/8301-13578_3-994590···1_3-0-20
Two prominent members of the U.S. Congress are asking Charter Communications to hold off on its plan to monitor its customers' Web browsing and deliver relevant advertisements.

In a letter to Charter chief executive Neil Smit, Reps. Ed Markey and Joe Barton say the monitoring plan may violate federal privacy laws and ask that the company "not move forward" until "we have an opportunity to discuss" it. Markey is the Democratic chairman of a House Internet subcommittee and Barton is the senior Republican on the House Energy and Commerce committee.

Charter did not immediately respond on Friday to our questions about whether it would delay its monitoring-and-advertising plans as a result of the letter. Although Markey and Barton have no legal authority to order a halt, they could make life difficult for Charter by convening hearings and lambasting the company for alleged privacy violations.

In other words, they argue that an opt-in mechanism is necessary instead of an opt-out one.

That section of federal law, 47 USC 551, says: "A cable operator shall not use the cable system to collect personally identifiable information concerning any subscriber without the prior written or electronic consent of the subscriber concerned." Charter has sent notices to customers who may be affected once the trial period begins, but a mere notification (that may never be seen) may not amount to actual consent.
--
My BLOG .. .. Internet News .. .. My Web Page


TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast


1 edit
reply to Anonymous
Re: Opt in

said by Anonymous See Profile :

They need to make this opt in so people would decide if this is really something they need. If it is, enough people will opt in.

Of course we all know this is just a load of crap and if this was opt in based there would be no NebuAD and the likes.

If you use Ad Muncher or Ad Blocker, do these ads get blocked too?
Two Congressmen agree with you:

»2 Congressmen THREATEN Charter

EDIT: P.S.> ad blockers block these ads too. But they don't stop collection of your browsing habits.
--
My BLOG .. .. Internet News .. .. My Web Page


TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast

 Schremp blowing smoke; he should have said this

When asked why consumers don't see lower prices if their browsing history is generating additional revenue, Schremp had this to say:

(Customers) appreciate the notion that ads that are being served are attuned to their interests or potential interests. We view it the same way as offering faster Internet speeds. This is no different. It's about taking the latest technology and applying it as a way to be useful to our customers.
What he should have said:
"The ad revenue helps offset growing costs and subsequently keeps prices from rising faster than they normally would."

And the idea that customers get money back from ad revenue is absurd on its face and only suggested by people who can't think clearly.
--
My BLOG .. .. Internet News .. .. My Web Page


smellsfishy

@conversent.net
reply to Anonymous
Re: Opt in

Ad blockers will block the ads but they won't stop Charter from sniffing your packets. Opting out won't stop the data collection. All opting out will do is stop Charter's ad swapping.


NOCMan
Verizon Fios User
Premium
join:2004-09-30
Flower Mound, TX

Theft of service and legitimate revenues for site operators

This is stealing revenue from legitimate website operators. Why are they allowed to overwrite ad's displayed from a site such as CNN or bloggers who display AdSense ad's to maintain some stream of revenue from their sites.

It is also a security issue. If they overwrite ad's that my bank displays through the SSL connection they could degrade the security of my bank connection or at least introduce SSL errors that will confuse normal people as to what's going on. Not to mention how do I know that these 3rd party companies are doing adequate monitoring of ad's inserted into webpages. I've seen plenty of companies who go home on the weekend and then people start injecting viruses and porn ad's into the ad streams and we could not get it fixed until Monday. We eventually dropped the company, but it's still an issue that website operators have to deal with.

Also there is no such thing as "anonymous" user data. If you look at it there's a time date stamp and a ip address. So now law enforcement will have more ways to track people down or worse homeland security will use it to monitor people.

If this becomes widespread some big website will notice their money drying up and will take these guys to court. It would be no different than putting up a billboard that blocked another billboard completely off from view.
--
Mac Chatter
»www.macchatter.net


Anonymous
Premium
join:2004-06-01
IA
reply to smellsfishy
Re: Opt in

hey Charter can't sniff my packets!

I am not a Charter customer.


braynes
Premium
join:2005-03-14
Waterville, ME
·Great Works Internet
·RoadRunner Cable
·Verizon Online DSL

reply to TKJunkMail
Re: Schremp blowing smoke; he should have said this

Hello
If some store says L.L. bean had someone follow you around in the store and recorded everything you look at and then sell this to any and all comers to call, mail and email you, would you consider this right?

Why is this a way to “offset growing costs” for who the stockholders, the asshole that came up with it?
Bruce

openbox9

join:2004-01-26
Alexandria, VA
·AT&T Southeast

said by braynes See Profile :

Why is this a way to “offset growing costs” for who the stockholders, the asshole that came up with it?
Offsetting growing costs is a good thing and helps minimize service cost increases. Stockholders don't really care either way as long as the bottom line continues to grow at a decent rate. The "asshole" that came up with the idea will most likely receive a decent bonus if enough revenue is generated.

Sounds like a win all around except for the few people that are whining about their "privacy" being invaded.
Forums » Charter: Selling Browsing Data Is Like Offering Faster Speedspage: 1 · 2 · 3


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