TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
 ·Sprint Mobile Broa..
 ·Comcast
|  May be other uses, but ad insertion will be the main use
The hardware/software platform may be capable of many uses. But we all know that ad insertion in to VOD streams and the new centralized DVR capability being looked at by various cable TV companies will be the main use.
The cable companies can insert geographic based and user profile based ads in to video streams delivered to the home.
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Ask yourself one question: 'Do I feel lucky?' Well, do ya punk? |
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dadkins
Can you do Blu?
Premium,MVM
join:2003-09-26
Hercules, CA
·Comcast
| Comcast Spotlight already overlays local ads on the screen even on National channels.
We all *can* see "tailored" ads on nearly any page of the web(if ya turn off the blocker - heh).
Whee! More Ads! 
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Think outside the Fox... Opera |
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Joe12345678
join:2003-07-22
Des Plaines, IL | The weather channel as been doing insertion at the local head end for years. |
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NetAdmin
CCNA
join:2008-05-22
| reply to TKJunkMail
said by TKJunkMail  :The cable companies can insert geographic based and user profile based ads in to video streams delivered to the home. In other words, we'll be bombarded with ads that are only slightly harder to ignore...
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Eleven years of carrying The Clue Bat... |
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hottboiinnc
ME
join:2003-10-15
Cleveland, OH
·Time Warner Cable
·buckeye cable
| reply to Joe12345678
all cable companies do this.
That is one of their business services. This is the only way many local businesses can advertise on TV.
Check out different Media Service Departments for CableTV providers and see all the channels, TV Guide, Weather Channel, Hallmark, TruTV, etc. |
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