| Now for the next step in pricing.... Broadband providers need to offer that package (128kbps/64kbps) or something similar for around US$10-15 per month and I think they'd be able to wipe-out most dial-up ISP's. The only people left would be those without ANY form of broadband connection and those who need/want the dynamic capability of a dial-up connection.
Early adopters of broadband were willing to pay the premium for service. Recent adopters have been willing to switch to the higher performance services for around %50 more than what they were paying for dial-up. The next market to be exploited is the group who would switch to broadband IF it doesn't cost them any more per month than they are already paying.
Broadband is becoming a commodity item, and its marketing is beginning to reflect this. |
