Marketers and bean counters will work their magic.
What is a 'fee' now will most likely absorbed into the cost - with fee increases, then there will be 'new' fees and the cycle will start over.
Think of consumer goods like peanut butter...
the container gets bigger with a bonus amount (for a while). Eventually the bonus amount is standard (and not free anymore), and the smaller item is removed from shelving so that the consumer forgets about the smaller cheaper item for a while, and prices slowly rise. Eventually, a small container makes its comeback (in different shape though), as the large container is now too expensive for many tastes. The small container is more expensive than it was, and more expensive/size that the large container, but there is a shift back. This happens over and over and over.