As competition heats up, or just to make an extra buck, more and more companies will look for ways that they can advertize a low price and still make a profit. Auto companies add a "destination" charge, others add some "fee", many retailers state a price that is actually after a rebate, it's all the same thing. Charges, fees, promised rebates, whatever. It's all so a low price can be advertized when the true cost is really much more.