They don't want to be referred to as spyware, sooooo refer to them as adware (if that's what they want) and market an adware removing product. If they want to be labeled as something else, label them that then make a product removing that label. How hard can that be?
I know, my newest product will be called....."Advert remover".
Remove all advertising software from your computer with just a click of a button with new "Advert Remover"