JPCass
join:2001-01-23
Denver, CO | reply to oliphant
Re: Again the solution is simple... said by oliphant:Fine the companies. Companies have of course been resisting measures to hold them responsible for the actions of whoever they contract marketing out to. But this is an example of where the "adspace" is going to be crowded with garbage to the point where even the most legitimate or relatively legitimate marketers will realize they are starting to have a problem getting their message heard and seen. When it gets to that point, I think we'll see the Direct Marketing Association and their large corporate members pushing for whatever measures are necessary to clean things up to the point where it's managable.
When the ultimate advertisers benefiting are US-based, they can be held accountable, and there should be some mechanisms to force most foreign firms to comply with US laws. |
