Just wondering, couldn't they counter HotBar, Inc with trying to block their First Amendment rights. Anti-Adware/Spyware companies have the right to call it whatever they want. I could call Bush an idiot and myself a magical donkey but that doesn't make it true, but it's still legal to say it.
As far as I know this is true, but of course I don't have a degree in law or anything so feel free to correct me.