| 180Solutions compared to NBC?? Is this guy joking?
Just like NBC we are in the business of connecting advertisers to consumers, and providing entertaining, free content. One wouldn’t look at NBC and call the network “advervision” – but clearly NBC is in the business of showing advertisements that sponsor content. 180 does the same thing. NBC shows me new and original content. Ok, perhaps the level of originality and the quality of said content might be up for debate (  ) but at least it is somewhat unique content. To pay for this content, they sell ads.
180Solutions themselves don't provide any content. Instead, they latch onto content/services provided by others. In some cases, an application bundled with 180Solutions, the content provider might get some compensation. At best, this puts them on the level of an advertising agency, not a television network.
However, in other cases, they are merely leeching off of the content others have provided. Using the example Cory Magnus himself used:
For example, if a user is searching on various search engines for Alaska cruises, a Web site for one of our advertisers selling Alaska cruises may appear in a second browser window, offering a listing of prices to purchase an Alaska cruise.
They aren't compensating Google (or the other search engines) for the ad so they aren't paying for the content. they are just using the content that someone else has made to sell advertisements. So, in this case, they aren't even an ad agency. The best possible TV analogy would be if CBS paid an ad agency to somehow run ads on NBC to draw "Apprentice" viewers over to "CSI".
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-Jason Levine
http://www.jasons-toolbox.com/
http://www.PCQandA.com/
http://www.urateit.com/ |
