 donoreoPremium
join:2002-05-30
North York, ON | reply to MacGyver
Re: Radio Shack in Canada no more? Welcome to The Source By Circuit City. The official announcement is due today. The Star has a story on it in the business section. Since it is registered required, here it is:
"After 35 years as Radio Shack, one of the country's best-known consumer electronics retailers is changing its name to The Source by Circuit City.
The move, to be formally announced today, comes after the retailer lost a court battle in the U.S. last month.
RadioShack Corp., in the U.S., said the Canadian retailer, formerly owned by InterTan Inc., of Barrie, had violated its licensing agreement when InterTan agreed to be bought by rival U.S. consumer electronics retailer Circuit City Stores Inc.
InterTan was Radio Shack's parent company in Canada.
The name change is just one of several changes the Canadian unit will make this year, president and chief executive Brian Levy said yesterday.
The 840-store chain said it plans to add more digital products. It will also begin experimenting with larger stores, doubling them in size to 5,500 square feet, Levy said.
The retailer plans to spend $22 million this year, roughly double its usual advertising and marketing budget, to promote the new name, Levy added.
"By the end of this year, our media campaign is such that there will be little left to chance," Levy said. "Circuit City is a very well known name in the U.S. and though Circuit City is not as well known here as Radio Shack, the name recognition is very positive in Canada."
Circuit City said it decided to modify its name slightly for the Canadian market, adding "The Source by" to its usual "Circuit City" banner to differentiate the smaller Canadian stores from its larger U.S. format.
It also gives the company the option of moving the smaller format stores into the U.S. market in the future, Circuit City chairman and chief executive Alan McCollough said.
"You have to think beyond today," McCollough said. The company has found in InterTan a wealth of experience in operating smaller format stores, he added.
Circuit City will be to some degree copying a strategy adopted by its big U.S. rival, Best Buy Inc.
Best Buy entered the Canadian market through the purchase of the Future Shop chain, which it has maintained as a distinct brand while also opening its larger Best Buy stores. The combined chain now controls nearly 30 per cent of the Canadian marketplace.
Circuit City said its original goal in buying InterTan was to get its hands on its broad range of private-label products. So far, the company has transferred about 300 of the 3,000 Nexxtech and Centrios brands developed for InterTan to its Circuit City stores in the U.S., McCollough said."
In a way the name change is not from RadioShack to The Source, it is from The Shack to The Source. I do like the idea of larger stores.
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| Just went to check the RS website and it is no more. All you find is a notice stating The Source now owns them. Can't access the site to find product or store locations....does this mean the stores are closed too? |
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donoreoPremium
join:2002-05-30
North York, ON | said by JustPassingThru:
Just went to check the RS website and it is no more. All you find is a notice stating The Source now owns them. Can't access the site to find product or store locations....does this mean the stores are closed too? Did you read the post above yours?
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I cannot deny anything I did not say |
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| Hmm my bro works for Radio Shack I wonder if circuit City gives better discounts than 20% off.
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Facts are meaningless; you can use facts to prove anything that's even remotely true! Facts, schmacks |
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donoreoPremium
join:2002-05-30
North York, ON | said by lazarus_:Hmm my bro works for Radio Shack I wonder if circuit City gives better discounts than 20% off. Staff get 20% now? Back in my day it was 10%!!
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I cannot deny anything I did not say |
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| reply to donoreo
Yeah, I saw the website dismorning too. wow... I knew this was coming I didn't expect it. Ive worked for Radioshack for almost 5 years now. Im just glad were not going to be called GeeWhiz and wear batman Utility Belts. Although my store is soon to go JV as of June 1st.. i can't help wondering if the corporate payroll will change with the name... weve been taking paycuts for sometime especially in the cellular and ewp's. I hope things change, if they do and its better than my managers pay ... ill be transfering to a corpotate store before we go JV. |
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 HiVoltPremium
join:2000-12-28
Toronto, ON
kudos:11
 ·TekSavvy DSL
 ·TekSavvy Cable
| Bleh. I'm not gonna be able to tell people to "Buy it at Radio Shack" anymore.
The website still worked yesterday. I wonder if the local stores will remain open until they are debranded? I hope they keep my local store manager, he's worked there for 10+ years, very nice guy.
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| reply to donoreo
if you go to www.thesourcecc.com it will take you the new website. I don't know why they wouldn't have that on the RS site to redirect you. |
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 blackeyesI Believe You BillyPremium
join:2004-08-14
Ottawa, ON | I've got to get out more. I've never heard of this place. |
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donoreoPremium
join:2002-05-30
North York, ON | said by blackeyes:I've got to get out more. I've never heard of this place. The Source or RadioShack?  If the Shack, then yes, you REALLY need to get out more.
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I cannot deny anything I did not say |
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blackeyesI Believe You BillyPremium
join:2004-08-14
Ottawa, ON | Ouch, that burn hurt.:p |
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donoreoPremium
join:2002-05-30
North York, ON | If this was That 70's Show I would now yell "Burn!"
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I cannot deny anything I did not say |
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blackeyesI Believe You BillyPremium
join:2004-08-14
Ottawa, ON | »www.that70sshow.com/index.htm
»www.that70sshow.com/audio/audio_new.wav
Best show ever. |
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 shanerPremium
join:2000-10-04
Calgary, AB | reply to donoreo
said by donoreo: If this was That 70's Show I would now yell "Burn!" Ooooh...a burn on a burn. That's a second degree burn!
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Click this and read. -> »www.actsofgord.com/index.html »Canadian Wireless FAQ |
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