I'm from Massachusetts originally, Northampton actually, which is a neighbor of Shutesberry. It is rural, I am not saying its not there, however, most of Massachusetts is quite dense, especially compared to the rest of the country. In southern New Mexico, for example, you can drive two hundred miles from the Roswell/Carlsbad "city" area before hitting a real city. Now, if cities just outside of the largest university in the state are having trouble getting broadband because its too "rural" imagine what the vast majority of the midwest is dealing with.
I used to live in New Mexico, is the biggest "real" city there was (Albuquerque) and I know exacty what you're talking about. But, its the desert, clear skies, etc. Would be the perfect place to deploy wireless.