| said by packetscan:I'm trying to find this study.. I bet it hasn't been published for the world to see. I want to know the demographics used. If those 800 people are 75 % elderly with no internet.Of course it will show the results they have provided. »www.marketwire.com/mw/release_ht···d=105855
62% of survey respondents said they would prefer getting it for free with commercials, versus 17% who chose paying $1.99 without commercials. However, 21% are undecided.
In the coveted demographic of consumers aged 18-34, 68% chose free, ad-supported versus 26% favoring pay, and only 5% undecided.
The survey was conducted by telephone among 800 respondents in November 2005.
About Points North Group
Points North Group (www.pointsnorthgroup.com) provides research and advisory services to media companies, media-device makers and advertisers, giving them the strategic insights they need to win in the digital space. Points North Group is led by the former president of Jupiter Research, Peter Storck.
About Horowitz Associates, Inc.
Horowitz Associates, Inc. is a market research and consulting firm, led by Howard Horowitz, with a 25-year track record of custom and syndicated primary consumer research on television and digital media.
It appears from the above that younger viewers(18 to 34) supported ads and free but had many less undecided.
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