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Minister

join:2002-01-02
Fleeting

1 edit

reply to cdru

Raise your hand...

Raise Your hand....

...if you want to ignore the fact that the marketing term "unlimited" is intentionally misleading, and pretend it's the end-users fault for being stupid. It's only been rehashed a few thousand times here that the term "unlimited" should not be used by a marketing department if the service they're selling has caps or limits of any kind.


cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:5
Reviews:
·Frontier FiOS

said by Minister:

Raise Your hand....

...if you want to ignore the fact that the marketing term "unlimited" is intentionally misleading,
And much of marketing isn't misleading? It's marketing 101. Intentionally skating the fine line between legally safe and illegally deceptive marketing. I remember reading an article once about the deceptive, but still perfectly legal phrases used in marketing. I'd toss the phrase "unlimited broadband" in the boat with it.

I'm not going to argue that saying it's unlimited broadband but then putting caps on it isn't somewhat misleading. I'm just saying that this isn't exactly the first time this has ever happened. If you are going to argue that it's misleading to advertise "unlimited broadband", then you better argue that they shouldn't offer different speed tiers either. After all, the only difference between a speed cap and a download cap is time.
--
"What gives them the right to come in and do this?" she said. - Lady complaining that she was getting FIOS in her backyard.

fiberguy
My views are my own.
Premium
join:2005-05-20
kudos:3

reply to Minister
But exactly who's fault is it for not reading their agreement in the first place where unlimited and always on are defined?

Problem is that so many people here the word unlimited and then tune out anything else after that. Unlmited what? Use? access? Transfer? head aches? Unlimited amounts of downtime? What?

I do hear tham market, more, instant access always on internet more so that unlimited internet.

Even in the telephone business, unlimited long distance is based loosly on the average residential use which has been deemed the average of 5000 minute a month. Unlimited is how it's marked in the sense that it's intended for use, again, deemed avg. 5000 minutes a month. People would know THAT if they read their agreements - that little thing you are required to read and accept, usually just clicking accept with out reading simply to complete the install "because we've heard it all before. Right? Then what? Here we are complaining they were never told.


gefflong

join:2003-02-18
Aledo, IL

reply to Minister
I agree. The phone companies might as well advertise UNLIMITED PHONE USAGE for $19.99/month...

and conveniently forget the small print

...as long as you talk without actually dialing the phone.

That would be just as ethic.


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