Vonage has the hard way in this all. They had to convince people to sign up in other ways because they dont have any other services (at least widely known) that people have already.
Whereas Telco's and Cable companies already have an established base of people to convice to switch phone service.
For a "new" company like Vonage, having 1.2 million customers is a very good feat. 1.1 mil for a Cable company is "feh?"