said by nasadude:I have heard a reason for why cable does this that actually makes sense:
if you bundle HSI and TV, whether or not you want the TV part, the cableco gets to count you as a TV subscriber. The larger the TV subscriber base, the more the cableco can charge for advertising. Therefore, cablecos have an ancillary reason to get people to become TV subscribers.
Other than studies that show people who bundle don't "churn" as much, I don't know what the telcos get out of making people bundle.
Probably the same thing. There is another thing to factor in as well and that is supporting the connection. I suppose there are higher support costs in trying to fix a cable HSI connection rather than one with cable TV attached to it. Maybe less test you can do on the connection? I don't know if this is true, but its worth thinking about.
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