 RickPremium,MVM
join:2001-02-06
Waterbury, CT | I have to say... from a business perspective, this is really an ingenious move on their part.
They still have millions of customers and with this move, they've helped to insure they stay AOL customers.
Plus, how many more will now go back to them to take advantage of the free service? Undoubtedly, at least a few million more.
If someone decides they don't want their AOL dialup...they get to keep them as advertising customers.
If someone with aol dialup wants broadband, AOL still has their pretty decent broadband options at a reasonable price that many could subscribe to.
And, if someone wants their own ISP..they still get to keep them as Ad customers.
What do they lose? The fee from people currently paying them for the BYOA plan mostly. It could be argued though that they were pretty committed AOL members anyway having had another way to connect but still paying to use them.
AOL traded those fees off though for all the rest.
Pretty smart on their part I think.
At the very least, I think you have to give them credit for a very bold and gutsy move. It's not everyday that a company just stops charging for something and says here..it's now for free.
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The life you help save just might be your own Team Discovery |
