Simply because the MPAA spent years looking for pirates instead of solving piracy the right way with R&D into delivering these films to the masses using acceptable pricing levels w/o treating them like the pirates they're hunting. See the logic?
But why do that when they can have all these examples of 'failed' attempts at delivery online, and then claim it is not cost effective nor as good all around as delivery via physical media...so they can continue with their tried and true method of selling movies in the stores without having to embrace the pirate filled waters of the internet . I can only imagine what nightmares we will all have once hd-dvd and/or blue-ray become mainstream.
. I can only imagine what nightmares we will all have once hd-dvd and/or blue-ray become mainstream.