People who don't pay for movies/music download it for free. Total loss=zero. Those that are willing to pay retail for this stuff will still pay even if they do download a copy for free. I for one could never pay to download a movie/tv show. If it's not free, I would never buy them. tnt, usa, etc. movies, nbc, fox, cbs, abc shows are good enough for me.
Biggest problem with media=Not providing free ad supported downloads. If I could download tv shows with ads in them the same time in which the show airs, I would do so. So called illegal downloads only come a few hours after the show finishes airing.
it's simple provide a copy of the show with ads intact before the illegal version with ads removes shows up. Then you will win.