said by KrK:A lot of people who copy or download movies do so for one reason... because it is FREE or nearly so.
The assumption that a copy equals a lost retail sale has always been fatally flawed, whether it be in Music, Movies, or software.
Simply put: If copying or downloading was let's say PHYSICALLY IMPOSSIBLE it doesn't mean that Hollywood's profits would soar by hundreds of millions. It means that people would just make do with much less JUNK then they have now.
In other words, if someone doesn't want to spend $19.95 on a DVD they aren't going to do it! Just because they were able to download a copy or burn a copy doesn't mean that they ever were going to pay that $19.95.
It's always been, and will continue to be, a fatally flawed assumption.