OS and Software > All Things Macintosh > Goodbye MacAddict

reply to The Dv8or

Re: Goodbye MacAddict

Ah, the Web ... we're all one big info-sharing family these days, eh?

We were juuust about to go public with our plans for the new, bigger, better magazine, but we wanted to get all of our personnel ducks in a row, first. But now that the word is out, here's the deal:

1. MacAddict is, indeed, changing its name to MacLife early next year.

2. The new magazine will be bigger, thicker, better-looking, and stuffed with how-to articles, more-ambitious feature stories, authoritative reviews, and plenty of the engaging, entertaining content that has made MacAddict so popular and such an enjoyable read.

3. The name MacAddict was from another time (1996), back when our stories were about "Fighting Back for the Mac." Apple was on the ropes, and a feisty attitude was exactly the right tack to take. Today, Apple is riding high -- its products are the most elegant, coolest, most industry-influencing available. We don't need to fight back anymore. We won.

4. I'm not going away; I'll still be an integral part of the MacLife team, but I'll be contributing in a different way -- I'd tell you more about it now, but, hey, we have to keep some surprises, right? One major hint: When you see your first copy of big, thick, gorgeous MacLife, fire up Safari and browse on over to MacLife.com. Oh, and if you're interested, moving on from being the editor in chief to my new role was my idea, not management's.

5. Times change. Magazines change. Those that don't respond to new realities -- such as the fact that Apple is doing great and that our lives have become Mac lives -- wither and fade. Personally, I'm not a witherer and a fader -- and neither are our readers. Next year is going to kick serious hiney -- and MacLife will be kicking it along with Apple and all the third-party hardware and software folks. When MacAddict launched in September of 1996, its first cover contained the message "Why the Mac's Future Is Bright," but the article that accompanied that statement had more than a little whistling in the dark in it. Today, there's no question that the Mac -- and Apple, and the iPod, and whatever comes next -- has a sparkling future. So we're going to create an equally sparkling, entertaining, info-packed, gorgeous new magazine. The time is right; the time is now.

Rik Myslewski
Editor in Chief
MacAddict

"We don't need to fight back anymore. We won."

Bahaha, what did you win?
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