Why would any sane network owner allow unrestrained control and access to its competition in the service-application market? For instance, no RBOC/ILEC is going to be willing to allow someone like DirecTV to stream TV via IP to the same customers the RBOC/ILEC network owner provides access to.
And until there is enacted laws to force them to,
Until Landowners and local government wises up..
They can make Bell cos. pay dearly for the 90% of the revenues they earn via unregulated services. by charging them rent + royalties to traverse their respective proprieties.