| Internet advertising for the most part doesn't work. The normal charge for banner advertisements is about $1000 per 100,000 banner impressions. From that you will at best get 1,000 clicks. And that is most likely a very high number. My guess is closer to 100. Of that you may get 1 sale. If its a membership on a free site you might get 50% but it has to be free for that kind of click/signup ratio. Even the pay per click programs barely work. You end up burning any profit you could have ever made on the sale in click fees.
For the webmaster who puts the banner ad on his/her site...
If you can get a company to actually pay you $1000 for 100,000 impressions I will pass out on the spot  . The pay per click programs really are no good. For the most part you can't get any better than $.05 per click. You have to serve up 100 clicks just to make $5.00. That would amount to about 100,000 banner impressions. Maybe 10,000 impressions if the ad is real good. Then you better hope you get paid. Oh... then watch out for the little switch program advertisers like to run. If enough of those clicks don't convert you will be switched over to a partner program. This is where you get paid a small percentage on each sale. They will switch you usually before you hit your minimum payout level. This is a nice trick advertisers use to avoid paying you or greatly delay paying you.
Bottom line... advertising on the net from both sides is a bankrupt and dead concept. It simply doesn't work. |
