The question I have is: why are execs continuing to make such statements and taking negative PR heat? Either try to charge content providers for reaching your customers and watch what happens (it won't work), or keep your mouth shut and avoid the blowback.
They are taking negative heat from the public, but the powers that be aren't showing any indication that there will be any repercussions. I think they are putting out feelers, to get a sense of where the government will draw the line, if anywhere.