said by xlimitx:Unfortunately not everyone wants a "dumb" pipe to their house for internet connectivity. Many people have broadband now and their choices for their service provider are increasing and or changing.
The companies are now using differentiators in order to pull people in, not just my bandwidth is bigger than your bandwidth.
Those differentiators create stickyness that cause some customers, possibly not BBR readers, to think about possibly losing all of their tunes if they move from Comcast to Verizon if they use the new Comcast ITunes knockoff.
It's all about customer retention and creating the glue that makes someone stay with a provider.
Good analysis.