Great article, broadband providers should indeed cater to the network and not the content on it!!!
Finally something that makes since. I agree, they are ISP's (Internet Service Providers) not ICP's (Internet Content Providers)..
Why they are trying to change their business model is up for grabs.. But I suspect is something about greed I mentioned earlier. -- If you are having half as much fun as I am, then I must be having twice the fun than you are. Do The Math!