I kind of think it wasn't just MS. I'm sure there were people talking in their ear, so to speak, to make this content protection. I think other companies strongarmed them into doing it, like "If you don't scratch our backs, we won't scratch yours." "Look Bill, we need our content protected from the internets. We don't want anyone to be able to copy our content and do what they want with it, or put it up on The Google."