Step 1. Whine to the FCC and tell them that Mom and Pop ISPs that PAY to use your network are killing you.
Step 2. Get the FCC to deregulate DSL. Remove the Mom and Pop's ability to offer most services and claim they are removed due to lack of interest.
Step 3. Merge and offer $10 DSL and Naked DSL. Sneak the catch in. Double the wholesale rate to the Mom and Pops. Disallow Naked DSL from being terminated anywhere but AT&T.
Step 4. Attack the last of the Dialup, you know you are doing the public a favor.
Step 5. Begin the cat and mouse game with the Cable Cos. Enter a price war with the other guy. Wear out any 3rd party with your deep pockets.
Step 6. Start snickering.
Step 7. Now that any 3rd party is gone slowly begin to raise prices.
Step 8. Begin Net neutrality. How dare anyone pay for their connection once, they must pay twice.
Step 9. All 3rd party competition is wiped out. But you still have a choice.
Step 10. Start laugh hysterically as you are driven to the bank by your driver.
How about the steps to starting a "phone company"? 1.Decide to re-sell ILEC's services that you buy at a reduced rate forced upon them. 2.Start an aggressive ad campaign telling everyone the ILEC is no good and your service is superior. 3.Don't bother hiring any tech's to test problems, just call the ILECs if anything happens, they will do all the work for you. 4.Complain to the FCC that the ILECs are mean to you.