 | Lock-in deals ultimately bad for ESPN While these kinds of deals are perfectly legal, and will remain so even if net neutrality laws are passed, ultimately they are bad in the long run for content providers. They cut down the number of potential subscribers to their service. -- -- My BLOG My Web Page |
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 actor90Never a dull momentPremium join:2003-07-21 L.E.H.T., NJ | said by fAcEtIOUs:While these kinds of deals are perfectly legal, and will remain so even if net neutrality laws are passed, ultimately they are bad in the long run for content providers. They cut down the number of potential subscribers to their service. Thats correct. ESPN, and the Walt Disney Company never seem to learn this, and constantly shoot themselves in the foot. However since they are able to extort huge amounts of money for their channels from cable and satellite companies, they always survive their stupidity. -- My Blog on blogspot.com |
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 | Your "extort huge amounts of money" is key here. By doing this, they can then create market demand from other providers and then create a market price for their content when this deal expires. |
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