said by karlmarx :

What kind of DRM are they putting on it? Month long rentals? DRM for sure. The MPAA just doesn't get it. People are NOT GOING TO PAY for something restricted. If they offered the TV shows in DVD quality for download, sure, I'd buy it. But I would need the ability to burn it to DVD. If they offered the movies for download in DVD quality, sure, I'd buy it. But again, If it's not cheaper than me renting it at blockbuster and making a copy, I'm not going to spend my money.

Give me a DVD movie for $5.00, and I'll download it.
Give me a TV show for .25 cents, and I'll download it.

Charge me $25.00 for a movie, or $2.00 for a TV show, and I'll still download it, it just won't be from you, I'll get it from thepiratebay.org