LLigetfa
join:2006-05-15
Fort Frances, ON
| Re: How much do you charge your customers? He also said "assuming you are "near" an area where DSL or cable is available". You can charge more because the competition is out of reach but since the customer knows they are out of reach, they may get the perception you have them over a barrel and would resent it. That is where you make concessions. If you price yourself too cheap, you won't have the resource to support the users and to grow the business so it would be a never ending hand-to-mouth existence.
Don't try to compete on price with the big boys because they have deeper pockets and can play the game better than you.
Don't underestimate incentives. Everyone loves a bargain. Refer-a-friend deals where you give a free month of service to someone that brings in a new customer, not only stops them from bad-mouthing you, it brings you new customers and keeps existing customers happy. |
