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Forums » So Much For YouTube Parody, Fair Use » Makes perfect sense
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moonpuppy

join:2000-08-21
Glen Burnie, MD
·Verizon Online DSL

reply to Camelot One
Re: Makes perfect sense

said by Camelot One See Profile :

But advertisers are paying based on the number of hits, they could care less about which videos are or aren't staying up. And if YouTube had to pay legal fees for every video one of the big companies sued them over, the ad rates would have to go up, which would then drive away advertisers.

I'm not saying it is right, I'm saying it makes sense, given that the MPAA/RIAA can file a lawsuit for any reason they like, and YouTubes only option at that point is to pay them off, or pay the legal fees. Either way, they are out the $$, not the person who uploaded the, all be it, perfectly legal video.
The problem for YouTube is that if they get less hits, they lose money and advertisers can demand cheaper rates which means even less money for YouTube.

disc

join:2005-12-31
Raleigh, NC

said by moonpuppy See Profile :

The problem for YouTube is that if they get less hits, they lose money and advertisers can demand cheaper rates which means even less money for YouTube.
Which in turn means that any revenue distribution by YouTube back to the content owners is diminished as well. The content owners know how their bread is buttered. They're just still trying to figure out the best channel to market for monetizing their assets. If YouTube is conflicting with their other channels, they'll make hard decisions, and having content yanked off of YouTube is a likely one.
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