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Forums » Earthlink Is Losing Money On Helio Venture » Hello. My name is Clue. Nice to meet you.
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kapil
The Kapil

join:2000-04-26
Chicago, IL

Hello. My name is Clue. Nice to meet you.

MVNOs are a losing proposition under the best of circumstances. ESPN and Disney couldn't make it work...and they had money to burn!...Earthlink is doomed.

Helio has entirely too many strikes against it to survive.

Intense competition - from both carriers, including Sprint and other MVNOs.

Price is not competitive - for both airtime and equipment.

Equipment sucks. There are no "cool" phones.

No one wants the add-on features they are selling. - Buddy Beacon? WTF!

Sprint - No one likes Sprint!

Earthlink - No one likes Earthlink.

Obscure brand. Who the hell is Helio? Has anyone ever heard of them? No marketing, no retail presence, no "niche" like the "where you at" crowd targeted by Boost and the white version of that targeted by Ampd and Virgin.

No family or business plans. Family plans are where the growth is.

No free M2M calling to Sprint subscribers.

hottboiinnc
ME

join:2003-10-15
Cleveland, OH

1 edit
Helio's niche is Myspace. That's where all the ads are for them. Its for the very young generation who loves Myspace.

Also not everyone hates Sprint.


Michieru2
zzz zzz zzz
Premium
join:2005-01-28
Miami, FL

Its a popular thing to bash Sprint.

After all they are ones who are deploying EV-DO, WiMAX and other advancements in the wireless communication industry and has invested money into providing a higher quality network.

They even opened up a forum for users can vent their frustrations about the company and have employees who work at Sprint help out customers directly and giving it the information who could do something about it.

Of course its all about getting all for nothing and at a cheap price. Companies waste millions and billions of dollars to make a profit at a price that they can earn at least a small percentage of income off it. Which is why companies will not invest unless you had a solid plan and future goal with a nice backup of companies who will support it if everyone else adds to the piece of the pie.

Companies are just like customers they seek the best price for the best quality they can get, the only difference is that they have cash to burn.

Helio had no major advertisement and was simply living off a already existing network, they just thought that the pretty little blue fire logo and with enough eye candy they could attract a consumer base that simply live off their parents and have at most a bad reputation in handling money.
--
The only limits we have are the one's we set ourselves.

hottboiinnc
ME

join:2003-10-15
Cleveland, OH
·Time Warner Cable
·buckeye cable

It may be popular to bash Sprint, t at least they're deploying technology.

I think its a good thing for a company to open up their own forum for customers to vent and the company see what customers want and others see what's being done about handling them. It shows they must not be afraid.

As far as Helio having advertisement they for the most part just advertise on Myspace thats it. How do you say has a bad reputation in handling money? Earthlink or Sprint?


Michieru2
zzz zzz zzz
Premium
join:2005-01-28
Miami, FL

Teenagers have a bad reputation handling money, most of the people I know are more of a spender than a saver and are not mature enough to hold a few dollars in their hands without spending it.

Which is why if Helio/Earthlink targets this type of consumer base they will not have much revenue and more reporting to credit agencies on those who do not pay.
--
The only limits we have are the one's we set ourselves.

hottboiinnc
ME

join:2003-10-15
Cleveland, OH
Helio is a pay to go service as well. Which means no contract. Same as Cricket/Leap, Revol Wireless, and a few others.
Forums » Earthlink Is Losing Money On Helio Venturenot surprising »
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