Leaked Verizon Memo: Stop Saying 'Unlimited' > Increase speeds and volume; but cut costs

Increase speeds and volume; but cut costs

reply to fAcEtIOUs
That is not the point.

The point is you don't advertise one thing and provide another. AOL got hit with it when they went to the "unlimited" model.

Here is, more than likely, what happened. Verizon thought about wireless internet access and came up with the idea to sell their cards and service. When they put a price point on it, they thought they would make money. They probably never took into account the amount of traffic or the amount of data people would be pushing.

This shows either the extreme naivety or the complete lack of respect companies have for their customers.

reply to fAcEtIOUs
just by the way...not ALL costs are subject to inflation.
if you think they are, feel free to pay me 2003 prices for a plasma tv. it will seem like a great deal for both of us!

and yes, i know that isnt a fair comparison, but just pointing out that costs increases dont need to be accepted as a given.

But the "supply and demand" equation will always drive costs. There are many more plasma TVs on the market (enabled by lower manufacturing costs and advances in technology) now than there were in 2003. That's not necessarily the case for broadband access