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| I don't see the spam spin yet It seems everybody is jumping on this as if every spammer can now buy himself around the spam filters. This is not how I read it!
Quote from »www.washingtonpost.com/wp-dyn/co···50.html:
"The service is designed to certify credit card statements, e-commerce receipts and other communications with existing customers. It does potentially give a boost to larger corporations and groups that can afford the charge, but Gingras says their messages are the ones most likely to be mischaracterized as junk."
The primary purpose of the system is to ensure that existing legitimate non-spam e-mail from trustworthy companies does not accidentally end up in the spam folder. They make it very clear that it is not designed for massmarketers or advertising campaigns to random recipients.
(Of course I am questioning the point that it should cost anything to the sender.)
A certification process, if well implemented, is probably a good thing. It means that these companies are in constant fear of loosing the certification if they don't play nice. 
What we will see of course will be spammers that will fake some blue certification ribbon somewhere in the body of the e-mail. Hopefully, the filters will be good enough to weed these out. |
